Here's a reminder that movies make money on much more than just box office
James Cameron is king of the world again for winning Deadline's 2022 Most Valuable Blockbuster Tournament with Avatar: The Way of Water.
deadline.com
In a rare situation for a Disney tentpole, particularly a live action title based on a treasured animated classic, 'The Little Mermaid' may lose money.
deadline.com
So losses aren't as cataclysmic as they may seem. The 3x rule is right out!
Also, Deadline's figures seem to only include the initial revenue for streaming video, etc. when comparing their results to researchers who looked at the actual finances of films, who saw much a higher total revenue to box office ratio, as discovered in:
I have to imagine lifetime stream revenue from Encanto must be truly massive, considering how much movies can make from streaming up front, apparently.