WSJ: Even Disney Is Worried About The High Cost Of A Disney Vacation (gift link)

Stripes

Premium Member
Some weeks they are higher but for the most part it's similar prices to last summer.

Regardless of that, it's obvious that Epic isn't rising all boats like Disney thought it would.
Disney’s CFO is on the record saying that they projected Epic would have a small negative impact on WDW. Contrary to fan speculation, Disney isn’t counting on Epic increasing WDW attendance.
 
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Stripes

Premium Member
Disney hotel rates are the lowest since COVID. That's not a small negative impact.
1) That’s great news for guests, if true.

2) If the lower prices attract more guests than would come otherwise, it offsets the lost revenue from potentially lower per room guest spending.

3) Even though room rates may be lower, it doesn’t necessarily mean per room guest spending will be impacted as much as some families will spend more on other things.

In the end, these combine to create a small impact to WDW’s financial performance. Meanwhile, the rest of the Experiences business is chugging along quite well.
 

Jrb1979

Well-Known Member
Since it's price-related and relevant to this thread, I'm going to remind all of you who have not yet bought your date-based WDW tickets for later this year: this week is a great time to do that.
Shocker that they are going to raise prices on that too. At this point it's hilarious seeing their thinking. They are having issues filling rooms for the summer and looking like a slower summer than normal. The only answer they have is raise prices.
 

Disstevefan1

Well-Known Member
Shocker that they are going to raise prices on that too. At this point it's hilarious seeing their thinking. They are having issues filling rooms for the summer and looking like a slower summer than normal. The only answer they have is raise prices.
Attendance will continue to drop. The only thing they can do is increase prices to compensate. Disney knows there is still brand loyalty and they will use it as there is no alternative.

This is pure speculation on my part, but I think the attendance they are losing are the long time guests that see the changes over time and don’t like what they see, or are now, after many years, priced out. They don’t want or need these guests.

Disney knows there are plenty of first timers; new guests who don’t know any better along with more recent return guests who are far from being priced out. It’s these guests that will keep Disneyparks alive and well, no matter the costs or offerings.
 
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Disney Analyst

Well-Known Member
Google AI sez about 1.3M visitors were from Canada and 900K from the UK in 2023, seems low to me but maybe covid hangover?
In any case it also seems to be a small percentage of the whole but I'm sure TDO is concerned with any drop.

I’ve searched a bit, and based on 2019 numbers, Canadians makeup around 18% of international tourism to Orlando. The largest international demographic.

Based on a 25% reduction, I asked GPT, and this is what it came up with:

“If 25% of Canadian visitors stopped traveling to the U.S., it would likely have a noticeable impact on Orlando”s tourism industry. Let’s break it down:


1. Canadian Tourism in Orlando


In 2019, 1.22 million Canadians visited Orlando.

If 25% of them stopped coming, that’s about 305,000 fewer Canadian tourists per year.


2. Financial Impact

Canadians spend an average of $1,600 per trip to Florida (including flights, hotels, park tickets, dining, and shopping).

A 25% drop in visitors would result in about $488 million in lost tourism revenue annually.


3. Effect on Disney & Other Attractions


Walt Disney World, Universal Studios, and other theme parks rely heavily on international visitors.

A drop of 305,000 visitors might not drastically affect Disney’s total annual attendance (which is in the tens of millions), but it could impact hotels, restaurants, and smaller attractions that depend more on foreign travelers.

4. Broader Economic Impact

The hospitality and tourism sectors (hotels, rental cars, restaurants) would feel the biggest hit.

Orlando’s economy is deeply tied to tourism, fewer visitors mean potential job losses in service industries.

Conclusion

While Disney and Universal wouldn’t collapse, Orlando’s economy (especially smaller businesses) would definitely feel the loss. A major Canadian travel boycott would also send a strong message, as Canada is Florida’s #1 international tourism market.”
 

Jrb1979

Well-Known Member
I’ve searched a bit, and based on 2019 numbers, Canadians makeup around 18% of international tourism to Orlando. The largest international demographic.

Based on a 25% reduction, I asked GPT, and this is what it came up with:

“If 25% of Canadian visitors stopped traveling to the U.S., it would likely have a noticeable impact on Orlando”s tourism industry. Let’s break it down:


1. Canadian Tourism in Orlando


In 2019, 1.22 million Canadians visited Orlando.

If 25% of them stopped coming, that’s about 305,000 fewer Canadian tourists per year.


2. Financial Impact

Canadians spend an average of $1,600 per trip to Florida (including flights, hotels, park tickets, dining, and shopping).

A 25% drop in visitors would result in about $488 million in lost tourism revenue annually.


3. Effect on Disney & Other Attractions


Walt Disney World, Universal Studios, and other theme parks rely heavily on international visitors.

A drop of 305,000 visitors might not drastically affect Disney’s total annual attendance (which is in the tens of millions), but it could impact hotels, restaurants, and smaller attractions that depend more on foreign travelers.

4. Broader Economic Impact

The hospitality and tourism sectors (hotels, rental cars, restaurants) would feel the biggest hit.

Orlando’s economy is deeply tied to tourism, fewer visitors mean potential job losses in service industries.

Conclusion

While Disney and Universal wouldn’t collapse, Orlando’s economy (especially smaller businesses) would definitely feel the loss. A major Canadian travel boycott would also send a strong message, as Canada is Florida’s #1 international tourism market.”
I hope that this boycott lasts awhile. Maybe then they will get the message that nickel and diming and pricing people out is the answer.
 

Disney Analyst

Well-Known Member
Have they? They continue to do it and look at this summer. It's the lowest hotel rates since COVID. This is with a major new theme park opening. People are staying away.

I’m shook by the price I could get at universal for a week June…

IMG_4285.jpeg
 

HauntedPirate

Park nostalgist
Premium Member
Disney’s CFO is on the record saying that they projected Epic would have a small negative impact on WDW. Contrary to fan speculation, Disney isn’t counting on Epic increasing WDW attendance.

"Regarding Epic, we did model that into our expectations for the Experiences outlook. As mentioned earlier, the early bookings that we have next summer are actually positive, so that’s certainly a positive indicator. We also looked at the history of other attractions and other parks opening up in Florida, and it’s been beneficial for us. That is very much captured in the guide we provided." - Hugh Johnston, Disney CFO, December 2024
 

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