TROR
Well-Known Member
You also seem to support every change Disney does soooo....You're not the only one, and I'm not millennial...
You also seem to support every change Disney does soooo....You're not the only one, and I'm not millennial...
Yeah! The original Disney stores w/ moving characters and all the collectible stuff were the best. It always felt like you had a little slice of the park in your hometown with those. Over the years they just got lamer and lamer w/ more generic merch and now this latest design they're rolling out is, IMO, the worst iteration yet. (See below).
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Maybe I'm too millenial for the rest of you.... but I much prefer the new, modern, clean and sleek look.
You also seem to support every change Disney does soooo....
According to The NY Times the beta design for the new Disney Store design was rolled out last summer at Northridge Fashion Center. The success of that revamp will be the basis for the new look being rolled out across the chain, as others here have said.
“We really want to learn as we go, especially through the holidays, so we’re going to roll the new look out slowly,” Paul Gainer, executive vice president for Disney Stores Worldwide, said in an interview on Monday. “So far, we’re really thrilled with the results.”
https://mobile.nytimes.com/2017/09/...y-stores.html?referer=https://www.google.com/
Maybe I'm too millenial for the rest of you.... but I much prefer the new, modern, clean and sleek look.
I expect Disney ran this through some focus groups, and the younger demographic with new and growing families responded well enough for them to go ahead with this. Who knows? Maybe it will work out for them.
You're not the only one, and I'm not millennial...
I don't dislike it because it's modern or clean, I dislike it because it's so bland and generic. Definitely not against updating the store to fit current trends/tastes, but when you're in one of these (I've visited the Northridge location several times now), it's is absolutely devoid of any Disney magic in any sense of the word. It is a few screens, a blown up iPad, and a few displays surrounded by generic merch racks that really do look like they are from a JC Penney as someone else here mentioned.
I think the new look is so generic it makes the store look like a temporary installation that could be swapped out with another tenant at a moment's notice. The old look was outdated and needed to change (and, c'mon, the old stores were always too dark, cluttered-looking and full of kids treating Plush Mountain like a ball pit at Chuck E. Cheese).
The new look swings too far toward sterile. Somewhere on Disney's drawing boards, I'm sure someone suggested a look that was a pleasant meeting point between the two extremes, and they should have gone that route.
I think the new look is so generic it makes the store look like a temporary installation that could be swapped out with another tenant at a moment's notice.
I agree, but that's clearly by design. Considering the number of large IP acquisitions the company has made since Iger became CEO, and the likelihood that more are to come, maintaining and constantly updating a global chain of retail stores with costly fixed storytelling elements would be unsustainable.
I agree, but that's clearly by design. Considering the number of large IP acquisitions the company has made since Iger became CEO, and the likelihood that more are to come, maintaining and constantly updating a global chain of retail stores with costly fixed storytelling elements would be unsustainable.
Like Rich said, the new design almost feels temporary like a pop-up location.
There is no debating this; you're right. However, when you consider the direction the company is headed as a content distribution business the stark design serves a purpose. Also, the shop appears bland in photos, but it's hard for me to tell what level of quality the materials and finishes are, so I'm not sure if the environment feels as cheap as it looks.
Am I a fan of the aesthetic for a Disney retail space? Not really, but I'm also not even close to being a Disney Store customer. My guess is that their core audience will be happy with it.
Their core audience couldn't care less about the design of the store, as long as it's filled with toys and pajamas of all their favorite characters
When the redesign comes around to our neck of the woods though, I'll be sure to ask my preschooler what she thinks of the new finishes....
This is the Disney Store I remember.here's some 90s disney stores to clear the eye of the disney store monstrosity
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much better
Well at least we know where the Paris Alice float came from.![]()
Alice giving birth to a very large litter of mice. I can't unsee this.
I'm not sure I'll ever recover.
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