it does not get better. but I had fun seeing how in your face and unnecessary all the references was and thinking the whole movie what was going on on the studios that its ended this way lol.
The more I think about it, there had to have been major interference from non-creatives on this project for it to come out the way it did. The early story and character concepts - Asha and her family living as fugitives, both the king and queen being wicked, Star as a humanoid shapeshifter, etc. - all come off as more interesting and even
logical than what's in the finished film.
As is the characters besides Magnifico (who has legit motivations for being controlling and selective in the early going - he lost everything once and doesn't want to lose it again, and faced with magic he doesn't understand
and a populace that doesn't seem to appreciate him as a person) are mostly
unmotivated to do what they do, are motivated by things we're only told about rather than shown, or just do things because otherwise there isn't a plot/action - and that makes them look bad when the audience tries to fill in the blanks.
- Why didn't Sabino try to inspire people by playing music in public and instead gave the wish up to a lottery system, given that he's flawlessly doing that in the denouement so he already knew how to actually play? Was he rejected before? Or was he just lazy, or had no greater ambition in life to give up to Magnifico? (Probably the former because he would have mentioned rejection)
- (Credit to Mysterious Mr. Enter) Why does Asha want the apprentice job if she shows no interest in working magic herself, even trying to turn down the perfected wand at the end? (She only wanted to get her family's wishes granted, just like the Teens thought, but lied about it)
- Why does Amaya, knowing her husband's ways all these years and apparently not questioning him, and able to influence him (as with convincing him not to use the Forbidden Book immediately) into positive actions when he was upset, give up on him so quickly when he threatens her (and only then) when she's knows he's acting under the malign influence of the Book's powers and may not be completely himself? (She must have married him for power and he is no longer useful to her, especially given how quickly she gives up on saving him because of what an evil book claims. That's why she is so smug when she sends him to the dungeon.)
- Why doesn't Asha try to free all the wishes right away as soon as Star arrives, rather than just trying to retrieve her family's? (It would be a much shorter movie if she were to act so intelligently, and there'd be no chance for Magnifico to go full-supervillain among other things. Besides, she doesn't really care for all of Rosas, just her family because they are her relatives.)
- Why does Star, despite being powerful enough to grant speech and human-level intelligence to animals and create magic wands and such, so powerful that capturing it makes Magnifico close to all-powerful, not do more to influence events? Why doesn't it use its magic to just open the shutters at the end, for instance? (Again, it would be a much shorter movie.)
- What is Valentino even around for? Asha has many human friends to talk to and travel with her, even before Star arrives, and he does nothing useful that they could not have done. (But they needed a talking animal because "all" Disney films feature talking animals and they couldn't resist more merchandisable characters.)
And so on, and so on. In earlier development (all the way up through animatics!) a lot just seems to make more sense: Magnifico feeds on the wishes to gain power, that's why he takes them under false pretenses. Asha is tired of everyone living in exile unable to go out and live their dreams, and wants adventure, and what better way to take care of those problems and those she loves than by standing up to Magnifico? Amaya is wicked, so she has no need to question what her husband does. And so on, and so on.