No violence, no romance, no bad people. Only bad magic.
It's strangely safe after the successes of Frozen and Zootopia, which had more social commentary and clear cut villains.
But they made sure to include the dead parent, lol
I think
safe has become a big issue for Disney as a whole in the years since those films and
Moana. Much as bad faith types like to complain that the company is "woke" and all that, they seem more and more desperate not to offend
anybody with their films. Sure, they've had a smattering of queer characters, more non-white characters, and lots of "strong" female leads across their and Pixar's animated features, the
Star Wars franchise, and the Marvel Cinematic Universe. But the queer characters get virtually nothing to do, the non-white characters often end up sidelined, and in the animated features at least the heroines are now cookie-cutter kooky.
And then there's the "no bad people" thing. The protagonists and "good" characters have no real flaws that help define them, that they rise above in the course of the story, because a lot of viewers seem obsessed with virtual perfection in what they're watching these days. Characters can't make mistakes, or have regrets, or be selfish, etc. or they aren't "good" or "cool". This is extremely limiting if one wants to tell a good story. With
Wish Asha does actually do selfish, spiteful, and careless things, but they are never identified as such. She is "perfectly imperfect" as the filmmakers put it in the making-of; she does not need to be a better person. Simon is not treated as a monster for betraying Asha, but at the same time it's never pointed out that in fact he was doing what everyone else in his community would consider
the right thing to do under the circumstances - after all, they believe the unknown magic is a danger, and not without cause. Instead it's all put down to his wanting to get his wish and having faith in the wrong person - not doing what was right.
By having a world where no one dies except in vague backstories to curry sympathy for the leads, where people except for the odd bad apple are inherently good and have no real flaws, where issues of race, creed, etc. are non-existent, where social inequality and strife are unknown, where magic conveniently exists to help get rid of those bad apples, the story ends up sort of hermetically sealed and doesn't work as an effective metaphor for anything we deal with in our own messy lives.