I would have thought something about the film would have caught on by now if it was going to, though. That includes the music, which obviously people who did go and see it weren't rushing to buy or stream. Who knows, maybe there is a We Don't Talk About Bruno sleeper hit in there, but I'm not seeing where so far.
Yeah, Disney went all-in on selling the movie based on the songs in the month leading up to release, to precisely the social media crowds that loved "Let It Go" and "We Don't Talk About Bruno" so much, and if anything it backfired badly when none of them took. If nobody likes the
songs from a musical, that's not going to get them to the theater to watch the whole movie. Meanwhile, the merchandising is an ongoing catastrophe, and as you noted, even in countries where it did seem to be extensively marketed like Australia it didn't connect (apparently the local reviews were really bad, and also,
Wonka was already in theaters there). Japan was one of the few exceptions, and even there, apparently
Magnifico is the fan-favorite character because that country's culture is big on respect, so he comes off as even more unintentionally sympathetic to those audiences!
Perhaps what the movie needs to break out on streaming (to make up for all the losses so far and get that merchandise moving) is for a
lot of people who had no opinion on it before to check it out and declare it good. But Disney continuing to kick the can down the road means that whenever it does drop, there's a good chance it gets overlooked - if they brought it out at a time when kids weren't in school for a few days, but not in the summer when they have a lot of other options for things to do, it probably would have stood a better chance.