This is one of the key dynamics that will have to change - there has to be adults in the room as interns cannot run a global media company.
Understanding implications of decisions is the job of senior management as junior staff, no matter how earnest, do not have a full understanding of the global marketplace nor have any responsibility for the profitability of the company.
Brands are delicate things and a brand like Disney is unique in its (previous) place in the minds of consumers around the world.
Every action has a corresponding reaction - brand identities are not fixed..
Look at Victoria’s Secret - they fell into the trap of “body positivity” and replaced their iconic and brand-defining supermodel “Angels” with everyday obese women in their ads and mall signage.
That brand went from a powerful aspirational “Wow, I want to look sexy like that!” to “OMG, am I going to look like that in that underwear?! No thanks.”
They had an envied and very clear brand identity and now they are caught in some muddled “Lane Bryant meets Sears Catalog underwear ads” and their sales are floundering (although the Angels have started to reappear as they backpedal).
Brands mean something.
Disney spent 100 years being the trusted family entertainment, wholesome brand.
You don’t want to be that? OK, that comes with very serious business consequences, which they have just begun to understand. Brand perceptions cannot be resurrected quickly once that brand trust is lost.
But hey, Sawyer the marketing intern felt it was important for the company to make a stand! We see you, Sawyer!