TP2000
Well-Known Member
I do find it interesting to ponder what kind of "afterlife" Wish will have. One reason I think it would be wiser to just do a Disney+ drop on Christmas Day is that it really needs any kind of boost it can get to attract eyeballs.
I know some of Disney's financial and critical failures have cult followings, but they're really narrow ones. But beyond that, I don't know what will put the movie over the top to have a loyal fanbase down the line. The cultishly loved Disney animated films have distinctive elements that sure don't appeal to everyone but mean a lot to those they do appeal to -- Atlantis and Treasure Planet's aesthetics, The Hunchback of Notre Dame's maturity (gargoyles aside!) and beautiful score, etc. And the core problem with Wish going by the reviews is that it does nothing particularly well, or distinctively. What are people going to latch on to? It's not going to be the songs; I suspect a big reason the movie flopped was because audiences got too big a taste of them from the YouTube/TikTok previews. It's not going to be the characters; nobody ever brings up how moved they were by any of the relationships. Nobody quotes the jokes except to be dismissive of them. There's no distinctive aesthetic. So what will make it a blockbuster on Disney+?
You've made great points there, and they seem to be accurate.
I was at a big Christmas buffet party last night with multiple generations of people, and not a single person talked about Wish. Some of these same people were at that summer barbecue last June where the teens were all talking about an upcoming movie called Barbie, which is how I found out Barbie was even happening. (And I was immediately all in on it.)
But Wish is just... not happening. And the global box office proves it, in case anyone claims the party I was at was not a good demographic example of the American pop culture zeitgeist.
The problem Disney faces is that they simply can not return to throwing their mega-budget tentpole movies onto Disney+ within weeks of them flopping at the global box office. They trained their audiences to wait to see their movies "for free" on Disney+, and now they have to untrain them. They can't backtrack on that retraining strategy, no matter how badly a $200 Million tentpole movie bombs at the global box office like Wish is doing now.
This will be painful for Burbank financially, but they have to stick with it! Now is not the time to get cold feet.