really? thats interesting...on my survey Harry Potter was the clear winner then star wars and LOTR was pretty much even....but like a said in fairness if you did these surveys in three years you may see something totally different
I'm sorry, but I would question any survey that would put LOTR and Star Wars in even the same league of popularity. They aren't even close.
Can you walk into any home store and see LOTR decor? Do toy stores still carry LOTR or Hobbit toys? And that's even with LOTR/Hobbit movies currently being released!!!!