Let me rephrase the central question into 'Why do people defend price increases that go against their own financial interests?', and attempt a few serious thoughts.
1) Fanhood. 'Yay, my team gets to increase their prices, we are teh winning!'
2) Americans have gotten accustomed to taking a corporate point of view, against their own private interests. 'Honey, I just got laid off - but it is great for stockholder value and profitability!'
3) It makes people feel like a winner. 'Hey I can fork out $200 for water per day, no sweat'. More often than not, it is not true. And when true, more often than not the means of income are slightly questionable.
4) People feel edumacated when they give a business 101 lecture. Nearly invariably, is it so basic as to be pointless ('corporations increase prices to increase profit'); and/or, while true itself, irrelevant to the topic ('Why did they build this $400 million Captain Darth Elsa spinner?', reply 'Helloooo!! Disney is a BUSINESS, they can do as they please, it is their private property, they will do what they think makes a profit!'; or followed by 'I'm a stockholder, I am therefore the owner, I sit on the other side of the fence' (said while a price surge earned them 1.05 cents total on their TWDC stock while increasing the cost of their WDW trip by $2200)