we usually end up buying some sweatshirts if it gets too chilly out, but we stopped buying gifts for other people a couple trips back. when you go all the time, everyone doesn't want your disney stuff from every trip.
after my first couple of trips, i stopped buying too much stuff. now, most of the stuff we buy is either stuff for the kids, or stuff for the house. i think the difference now isn't quanity, it's quality. i like to find some nice, obscure objects to put around the house. i'd rather spend the same amount of money on a few quality objects instead of hundreds of tchotchkes that eventually are going to get thrown out.
i've also realized over the years, that most of the stuff down in wdw can be purchased at the disney store, just without the wdw logo, for a lesser price.
that's not to say that being this year is my son's first, i won't go a little crazy:hammer:!