-
Welcome to the WDWMAGIC.COM Forums!
Please take a look around, and feel free to sign up and join the community.
When will Disney buy out Universals Marvel?
- Thread starter Walt_Disney
- Start date
NormC
Well-Known Member
Universal doesn't own anything to sell. Universal pays Disney a licensing fee to use what they have under an exclusivity contractual agreement.
danlb_2000
Premium Member
Universal has the rights to all the characters that currently used as a part of the land in IOA and all the characters in the same "family", so they basically have the rights to all the Fantastic Four, X-Men, Spider-Man and Avengers characters. Guardians is allowed because it doesn't fall into one of these families. The GotG team seen in the movies wasn't even in the comics until after the licensing agreement was made. Iron Man would definitely be out since he is part of the Avengers and Black Panther is likely our for the same reason. Hollywood studios has done a Dr Strange meet and greet, so this characters is probably ok for Disney to use.
danlb_2000
Premium Member
... and since the licensing cost is only allowed to go up by the rate of inflation, Universal is probably paying a bargain price for what is currently one of the hottest IP's going. If they were to license something else, I would not be surprised if they would have to pay more then the Marvel license for something that is no where near as popular.
The rights. I'm talking about ending the rights. Just clumsy wording.
My point stands. Why would Universal ever want to facilitate Disney being able to add more Marvel to their parks? They have something Disney would no doubt love to have. They're not giving it up.
Why would Disney pay to stop making money?
Currently they are making $$$$$ from Universal so why do we think they will stop this cash flow to add a ride, attraction or IP meet and great at WDW. If you want to see Marvel then you will need to visit Universal or one of the other Disney parks.
Currently they are making $$$$$ from Universal so why do we think they will stop this cash flow to add a ride, attraction or IP meet and great at WDW. If you want to see Marvel then you will need to visit Universal or one of the other Disney parks.
GoofGoof
Premium Member
Agreed. In my opinion Spider-Man is probably the most well known Marvel property and his popularity far exceeds the current buzz from the recent Disney/Marvel Avengers movies.
GoofGoof
Premium Member
Agreed. The math would likely never work without Disney pitching in a boat load of extra cash which Isn’t going to happen. It’s a mildly entertaining academic debate with no real basis in reality.
lazyboy97o
Well-Known Member
$, not $$$$$, is more likely. Currently it is in all likelihood a lousy deal for Marvel.
MatheusPG
Well-Known Member
MatheusPG
Well-Known Member
Why did they add Kong when they could have invested in one of the biggest IP´s of the century?
PS: Kong is the only bad ride in IOA
Last edited:
Everyone has all made Very good points.
I guess my main thing is, if I were Disney would be to pull the rights so that guests don’t get confused into thinking that Universal is part of the Disney company.
But I guess I have to also realize that these days money speaks more then anything. Perhaps back in Walt’s time it would have been different, although he was a businessman too, he cared about maintaining the Disney image. Which I don’t see the current management caring as much about.
I guess my main thing is, if I were Disney would be to pull the rights so that guests don’t get confused into thinking that Universal is part of the Disney company.
But I guess I have to also realize that these days money speaks more then anything. Perhaps back in Walt’s time it would have been different, although he was a businessman too, he cared about maintaining the Disney image. Which I don’t see the current management caring as much about.
Oh there is. Nearly replaced Kong (and a lot more too)Maybe there is a magic ring that can help Universal with that?
Jon81uk
Well-Known Member
Most of the money made is on the merchandise.
Jon81uk
Well-Known Member
Disney cannot pull the rights. Unless Universal seriously mess up and run the area into the ground, there is no method in the contract for Disney to remove the rights from them.
Last edited:
Goofyernmost
Well-Known Member
Realistically speaking I doubt that over 10% know or give a damn about who owns Marvel in relation to theme parks. Only obsessed folks like ourselves even have a thought about it. And also factor in the number of people that still think that Disney and Universal are one in the same and have for years. Even if Spiderman is a popular attraction, theme parks need to fill the desires of other IP's to survive. It's not as big a ticket seller as some people think. Those things are what people go to at theme parks once they are there. (their favorites) Very few go there only because they have some Marvel things in the parks and don't care about the rest. “The whole is greater than the sums of its parts.”
Yes, there are a number of die hard Marvel fans that feel like everything should be "Marveled" but it is much easier to create the fantasy in comic books (sorry, graphic novels) then physically make them believable in full dimensions.
britain
Well-Known Member
If you want to look at it coldly, Disney wants two things:
1) Protect the Marvel brand
2) Get money from the Marvel brand
Right now, as long as Uni doesn't screw up how the Marvel characters are represented at IOA, then objective 1 is fine. Yes, they aren't in their MCU costumes, but they aren't off-brand from the comics, so all good on that front. And for number 2, Disney's getting a licensing fee AND a cut of sales from IOA Marvel merch.
There isn't any financial downside to this other than: a hiccup in Disney's Marketing machine that would appreciate a place to promote upcoming Marvel films/TV alongside the attractions; and less shared costs in cloning attractions across the coasts.
And that last one could be seen as a positive.
The only downsides here are ...sentimental? Trying to find the right word.
1) Protect the Marvel brand
2) Get money from the Marvel brand
Right now, as long as Uni doesn't screw up how the Marvel characters are represented at IOA, then objective 1 is fine. Yes, they aren't in their MCU costumes, but they aren't off-brand from the comics, so all good on that front. And for number 2, Disney's getting a licensing fee AND a cut of sales from IOA Marvel merch.
There isn't any financial downside to this other than: a hiccup in Disney's Marketing machine that would appreciate a place to promote upcoming Marvel films/TV alongside the attractions; and less shared costs in cloning attractions across the coasts.
And that last one could be seen as a positive.
The only downsides here are ...sentimental? Trying to find the right word.
Maybe there is a magic ring that can help Universal with that?
Is Universal getting The Lord of the Rings?
Who knows.
Universal ended the Marvel deal at their California theme park, which is west of the Mississippi River, Disney can use them at their Disneyland Park.