I think the difference, it seems to me at least, is that Starbucks doesn't blend in. It wants to stand out. It seems to me that in the past there were sponsored areas but they tried to fit the theme of wherever they were at. There is Club Cool in Epcot but it has international sodas--kind of fits the theme of the park. Aloha Isle offers Dole products but stays within the theme of the land where it is located. Werthers is at Karamell-Kuche which blends into the pavilion as a German caramel shop.
It isn't a Starbucks sponsored coffee shop. It is a full fledged Starbucks. Same drinks, food, and counters.
On the inside it looks like a Starbucks like we have on every other corner in every town plunked down in the middle of Main Street USA.
It is just my opinion, but to me, it isn't good show.