If they aren't going to drastically increase park ticket prices (god knows they are already ridiculous), then they have to watch what they do with AP prices at WDW. In my view, the "unlimited" pass can't be more than right around the cost of two 7 night park hoppers. A lot of people buy them to get in a 2nd (and maybe a 3rd) trip, but if it's cheaper to just buy tickets for two trips, most people will skip the AP as soon as they see it's more. And you're way more likely to take that second trip if you already bought an AP then if you didn't and it's just an idea. Also, if it's cheaper to just buy tickets, then I might be inclined to spend one of those trips at Universal and hit sea world, but probably not if I've got an AP.