This is long...
It used to be easy to answer the question "Why is EPCOT?". You just go back to the dedication plaque in the entrance plaza, this is its
raison d'etre, its mission statement, its remit:
To all who come to this Place of Joy, Hope and Friendship
Welcome
Epcot is inspired by Walt Disney’s creative vision. Here, human achievements are celebrated through imagination, wonders of enterprise and concepts of a future that promises new and exciting benefits for all.
May EPCOT Center entertain, inform and inspire and, above all, may it instill a new sense of belief and pride in man’s ability to shape a world that offers hope to people everywhere.
It came from Walt's ideas that not only underpinned his vision for EPCOT and Progress City but that which was evident from the conception of Disneyland, and even before. His fascination/obsession with technology, industry, ways of living past, present and future, social and cultural behaviour, transport, family life, who we are and where we're going. After his passing, imagineers took those concepts to create a new kind of theme park. Yes, copying existing world's fairs and expos, that Disney had already been part of in the past and where pavilions that explored those concepts had already been built and eventually found their way into Disneyland. So this is not an Epcot-only thing, it's what Disney has done from 1955 and before, it's just that Epcot took the concept and ran with it.
You do wonder whether current Disney management has ever read that plaque and, if they have, whether they feel a tingle of guilt or betrayal of the original concept.
No, I don't like the IP intrusion. But I'm not against it, and I'm not against change. It's just that change has to make things even better. Not to make it worse or go against the grain.
I understand why some people say that Remy's Ratatouille Adventure fits into the France pavilion, and Frozen Ever After fits into the Norway pavilion, and Nemo fits into the Seas pavilion. But they're wrong! The purpose of the France pavilion is to showcase the country of France. The Remy attraction doesn't do that. It showcases the movie and it tells a story about the characters in the movie. So it clashes with the pavilion and doesn't fit there. A fitting inclusion of the characters would have been if they had narrated or been the hosts of a new version of Impressions de France, or if the Rat ride itself was a rat's eye trip around French landmarks. And as for Beauty and The Beast Sing-Along, I'm not quite sure anything can save that.
Similarly Frozen Ever After. That's an even more tenuous link as it's not even set in Norway. But even if you say it's "similar" to Norway, it still showcases the movie and the story of the characters. It doesn't tell Norway's story.
And as a UK citizien, in Wales, I'm really quite upset that it seems my pavilion could be converted into a Mary Poppins tribute! Is that really how I want my country represented and showcased to the rest of the world? [There was an earlier post in this thread about The American Adventure...I mean, a similar thing would be if that building was gutted and replaced with a Huckleberry Fin meet 'n greet. He's an American character after all, so he fits there surely??]
A fitting use of the Guardians of the Galaxy IP would have been if in Cosmic Rewind they took us deliberately on a time-travel trip to the beginning of time to show us and explain what the Big Bang is and how it created the universe, with an exploration of the universe coming as part of the ride. Instead of this stupid space-God--thief story. Granted, the Big Bang is is sort-of explained in the first pre-show room, if you're "lucky" enough to be in a long line and waiting in that area and continually looking up at the screen on the ceiling and paying attentionm to every word, but in reality the most people take away from this ride at the moment is the thrill of anticipating what song they're going to get and collecting all six of them. Did the amazing Disney storytelling work and demonstrate to use our place in the universe and how we came to be? What or whose story is this attraction telling?
The Journey of Water, inspired by Moana. Well...the inspired-by bit tells us everything. This attraction didn't start with concept of showing us the water cycle as per classic Epcot attraction, but it started out by looking at ways of incorporating Moana's story into an attraction and making a connection, even a tenuous connection, between Moana's relationship with water and how on earth they could wangle this into an Epcoty attraction. The "education" bit comes from just reading the message boards, the attraction itself doesn't stand alone in telling the story of water, it actually tells Moana's story in how she is able to communicate with water. Like Cosmic Rewind where you have to listen to the lecture at the beginning to get the education bit, then you go onto the completely separate entertainment bit. The art of storytelling has been lost.
And I think the word edutainment is overplayed and Epcot gets bogged down by the term which is almost always used negatively. Disney has always been about learning as you have fun, it's on the dedication plaques for Magic Kingdom and Animal Kingdom as part of their remit, and it's what Disney has always done. Remember True-Life Adventures.
So, why is EPCOT now? It's clear the direction has changed (for the better or worse?), and it's a gradual change so yes, it's a mish-mash of conflicting aims. But with each refresh and refurb, the original dedication plaque becomes more irrelevant. By replacing just a few words, you get a truer picture of why Epcot is now, what its purpose is now:
Epcot was originally inspired by Walt Disney’s creative vision. Now, Disney's achievements are celebrated through imagination, wonders of enterprise and concepts of a future that promises new and exciting benefits for all.
May EPCOT Center entertain, inform and inspire and, above all, may it instill a new sense of belief and pride in Disney’s ability to shape a world that offers hope to people everywhere.
Epcot's purpose now is to showcase and advertise Disney's products that exist outside of the theme parks, that are in the movie and streaming divisions of the company. The "human achievements" bit, technology and enterprise, shaping a future world, have been dropped. It's now self-referential, it's all about Disney and re-telling the same stories over and over again to cement the movies and characters in our minds. It's about marketing the Disney brand. Why is there a Marvel shop in Epcot??
Was Harmonious really for the 50th only or was it originally intended to be the long-running Epcot show? It didn't celebrate Epcot at all did it? It celebrated Disney movies and songs, loosely tied to Epcot's World Showcase by forcing natives of those countries to sing the Disney songs. It didn't even celebrate the 50th anniversary of WDW. It was literally all about Disney movies.