I agree with you, but in fairness to
@ParentsOf4 , they were responding to a sentiment the 72% were not willing to go to theme/amusment parks right now because of Covid-19, leaving, assumably 28% that would go. When you compare that to the other survey, the 31% who were "very interested," that number solidifies the idea that Covid-19 is only really discouraging those were not "very interested" in going in the first place.
Thanks. Contrary to popular opinion on these threads, I suspect most adults don't find the idea of vacationing at WDW as fun for the usual pre-COVID reasons. (Too expensive, too crowded, too hot, not relaxing, etc.)
Let's instead focus on those who do look forward to theme park vacations.
Based on the 2 surveys already mentioned, that's ~30% of the U.S. population or roughly 100 million. 100 million Americans do not visit WDW every year.
According to TEA's numbers, WDW's 4 theme parks had over 58 million gate clicks in 2019. Wow, sounds like most Americans who want to go are going.
But that's deceptive.
First, in various earnings calls, Disney has reported that approximately 20% of Guests do not come from Canada or the United States.
Second, Guests usually visit multiple WDW theme parks each trip.
Third, local Annual Pass Holders make up.a sizeable portion of attendance.
The point being, only a fraction of those 100 million who might be interested in visiting WDW actually do so in any given year.
Really, it's these tens-of-millions who are very interested in vacationing at WDW but who have decided
not to that we should focus on, not the majority of Americans who would not vacation at WDW under any circumstances.
I suspect that most potential theme park vacationers (i.e. the 30%) would like to go WDW but are not doing so because of the usual reasons
PLUS COVID-19. COVID-19 clearly has had a devastating impact on WDW attendance.
However, my original point is that the "72%" number is a red herring. It (probably) consists mostly of people with no intention of going to a theme park regardless of circumstances.
WDW attendance is way down because of COVID-19. But I suspect the "72%" number has little to do with it.
Instead, it's the 30% who would like to go
but are
not going because of COVID-19 that we should focus on.