I think Disney is and should be taking a leaf out of the Apple playbook - do it right, not rush to be first.
Apple's arrogance also hurt them as well. They've made numerous tactical mistakes because of their arrogance. Remember when they decided not go from 3G to LTE with iPhone 4? Better yet remember when Apple lectured users about holding the phone wrong to get proper signal?
Full disclosure I'm a total Apple Fanboy. But their conservative/arrogant approach to changes is infuriating. And then when they think they do something so well, behold you get their butterfly keyboard.