I agree with most of that. I do think Disney wanted to pre-book everything
except this bit
Disney have a attractions per guest target of something like eight per guest per visit. One of the reasons they brought MDE in and FP+ was because guests who didn’t know how to use FP and didn’t use it weren’t getting on enough attractions and having bad visits. They aimed to increase guest satisfaction by getting people up to that ride count.
I can’t find where I read the 8 per day thing but it’s been referenced several times on here before when talking about the launch of MDE.
I agree I don’t think they really succeeded in getting guests on more rides, other than making some attractions look more desirable by putting FP on things that didn’t use to have it.
edit to add
I had another look and couldn’t find the attractions per guest metric still.
but I found this article that talked a lot about MagicBands (and about the futuristic stuff that is now being canned!)
If you want to imagine how the world will look in just a few years, once our cell phones become the keepers of both our money and identity, skip Silicon Valley and book a ticket to Orlando. Go to Disney World. Then, reserve a meal at a restaurant called Be Our Guest, using the Disney […]
www.wired.com
one passage stands out that is relevant to the discussion as to FP being added to more attractions
“There is an elegant business logic here. By getting people exploring beyond the park’s top attractions, overall use of the park goes up. People spend less time in line. They’re doing more, which means they’re spending more and remembering more.”