I'm going to set aside opinions about which park is "better". So,...I'm going to stick to a couple, simple "industry statistics and facts".
Which scenario is closest to reality;
1.) WDW is the 800 pound gorilla of the Orlando tourism industry. (Florida Tourism Industry for that matter) WDW attracts millions of people from all corners of the globe to come to their parks. The vast majority of these people come to see Disney and plan their "other activities" around their Disney Plans. In general, Disney has millions of passionate and extremely dedicated fan base. Disney and it's parks have been a HUGE, long running, pop culture icon for multiple family generations now.
2.) Universal / IOA is a Tourism industry powerhouse, it is a globally recognized attraction by hundreds of millions of wild and dedicated fans. People come from everywhere to enjoy Universal parks and they plan their "Disney days" around their Universal plans. These millions of universal fans are incredibly dedicated and passionate,... equally as much as Disney fans.
Now,..if you think that # 2 is closest to reality,...you are an industry idiot. Statistics do not show that at all. There ARE allot of Universal fans out there (including myself) but nothing compared to the fanbase scope that Disney has.
I work in a company that competes with Disney in the children's market. It is a marketing phenomenon what Mickey Mouse has become. Show it to a 3 year old Chinese boy and he will know who it is...children are almost born out of the womb knowing who Mickey Mouse is...it's kind of scary.
Universal "thrives" of Disney's attraction power. When Disney has a big celebration, hordes of people come to Orlando, and Universal's ticket sales rise. (They benefit from getting big "crumbs" from the cookie) When Universal opens a new ride, nothing happens to Orlando out of the normal. (it's always "relatively" insignificant in the big picture)
Now,..understanding this. It is a PROVEN fact that gobs and GOBS of people love Disney "Pixie Dust". "Pixie Dust" is THE driving force in Orlando tourism. (Everything else is secondary) It's just bad marketing for Universal to campaign directly against the very thing that attracts millions of (world traveling) vacationers to Orlando. Universal is trying to alienate Disney fans in order to gain ticket sales?? Does that sound stupid or what? They need to remember one thing;,...Disney fans are "rabid" and passionate about Disney. Look around the web at all the Disney "fan" sites there are. ( like WDW Magic) I would suspect that Disney fan sites outnumber Universal fan sites 20/1. That speaks to the mentality and attitude of a "Disney fan".
If I'm in the Universal Boardroom and they are talking about this "anti-pixie dust" campaign,..I'd shout out "No,...don't do that,..are you crazy?...these people are nuts about "pixie dust",..don't insult the people that we are trying to bring in....that's bad business....we NEED these people!"
If their campaign is a good thing,...why don't they take it farther? How about this for a Universal commercial?
Show Mickey Mouse riding on Hulk and loving it!
or
Show Spiderman tying up Tinker Bell and strapping her in the MIB Alien Attack ride?
How would that cheese peopel off?
Know your place in your market and try to grow as best you can,.. but don't bite the hands that feed you with a bad marketing campaign.
CT
"Boss,..I got just the thing,...we will "insult" them in to coming to our parks....that will work!"
"Yes,...that's it,..they will feel so upset that they will HAVE to come to our parks..."
:hammer: :hammer: :lol: