Most guests have no clue what is coming and when...I don't buy that. I think it's sticker shock at the price to go these days and those that do go often the quality decrease
I think you're on the right track, although I think your average Disney guest doesn't really know what's going on down there outside some tidbits, at best.
I think your average tourist thinks in terms of:
- How much is it going to cost?
- What's new?
I think that's about it. They can point to their regional Six Flags, Cedar Fair, or even local amusement park and say to themselves, "Oh, Six Flags just added that new coaster/thrill ride/water park and it looks REALLY cool!"
I bet most don't know what's going on at WDW. I bet most aren't even aware of NFL. If someone were to tell them, "Oh, Soarin' got a new theater!," they wouldn't care. Soarin' getting a new theater isn't new and cool. At best it means less wait time for something they've seen. "They replaced Maelstorm with Frozen!" "You mean a whole new ride?" "No.. Just new sets" "Oh..." It's not exciting. So Maelstrom, which arguably wasn't great to start with, now has Anna and Elsa singing that annoying song over and over again (I don't know if it is like this - I'm saying from the non-Disney fan point of view - this is where their thoughts are going). Nah...
Then they look at the price:
- WDW = $REALLY EXPENSIVE
- local theme park or camping or something else - not so much.
So, in their minds they arrive at: WDW is really expensive and we've pretty much seen it (nothing new).
At one time there was excitement: "MK got Space Mountain!! It's a freaking indoor rollercoaster IN THE DARK!!" (I remember me and my friends being excited for this when I was young). I remember, "Splash Mountain is coming! That's going to be awesome!" I remember, "Big Thunder Mountain has finally been built - Man I wish I could ride that!"
Now it's more like, "I think Fantasyland got a new ride." (if they know that much).
There was buzz when I was a kid (1970s).
There was buzz in my teens (1980s).
There was buzz in the 1990s (all of that expansion).
After 2000, it kind of got quiet. Mission: Space maybe created a little buzz - probably had more to do with the deaths than anything..
The big buzz from Orlando since 2000 has been Harry Potter lands!
WDW is stale. Yeah, they're trying to address it (finally) but again, you've got no buzz for about 15 years.