I know Disney needs to increase it's ticket prices...but when you look at a 1995 guidebook and a one-day park pass was around $35, and now it is $67....it's pretty incredible. While the price has pretty well doubled in about 10 years, I highly doubt the majority of American incomes have. Then again...we were also only paying $5 for parking (which also has doubled). If things keep increasing at this rate, there eventually will be a point where the majority of people simply will not be able to afford it.