Right... so why is it being treated with cynicism, derided like it's a reflection of the quality or public sentiment of the ride, as if it's some big 'gotcha' moment?
It's treated with cynicism because influencers aren't transparent about it. It's not a criticism of Disney but of social media. I think it's important to remember that the internet is full of deceit and dishonesty.
I have to laugh because these were presented and shown from Walt Disney himself in really their entirety before and at their opening on Walt Disney's own show.
What an unfair and misleading comparison, back when these attractions and television itself were novelties.
As @haveyoumetmark mentioned, what was impressive in the early days of television isn’t likely to capture imaginations in the same way today. And I don’t recall on-ride POV videos on Walt’s Disneyland TV show.
No, not viscerally 1 to 1 but it gives a good indicator for those who have been in similar or same physical spaces before and fair to judge most things from. There is always variance, it can even be said at times as pov for some sold it better.
What do you suppose instant streamable YouTube POV trends from companies and 360 videos in VR are for this Gen?
You think the TBA POV released by Disney sold TBA well?
You’re saying that because ride designers use digital POV renders to design rides, that a dark, fixed-view POV video with poor audio is enough to judge whether the pacing, animatronics, soundtrack, all add up to an enjoyable experience in person?
Oh, I’ve seen many of those. They were pretty good commercials for the rides back when they were released. Do you think the TBA POV was a good commercial for TBA?
Modern marketing has used content social media.
Probably worried too much about it’s reliability a week out from official opening to reflect much on how it’s being recieved.
You don't get a $400 swag bag, special access, food, drinks, and other perks for giving negative reviews.
Legality, schamaglity.
The EU, which also requires influencers disclose ad content, found 80% of influencers don't.
80% of influencers fail to disclose advertising content, putting brands at risk
When influencers fail to properly label paid content, both the influencer and the brands they are promoting may be violating the law.searchengineland.com
Again, influencers being paid to promote corporations is incredible normal.
Here's an example I saw recently on Instagram. This woman is not a Disney influencer, she's a beauty influencer, but Disney invited her to come experience the new ride and shill for it. No where on her post does it say this is an ad, but that's exactly what it is - opening date and all. Again, this is very normal corporate-influencer behavior.
It's just part of the marketing budget. No different than buying up billboard space or commercial time.
That is not adequate ad disclosure. It needs to be outright stated that this is a paid sponsorship.
It was plenty for me; I don’t work for the FTC.That is not adequate ad disclosure. It needs to be outright stated that this is a paid sponsorship.
Disclosures 101 for Social Media Influencers
Do you work with brands to recommend or endorse products? If so, you need to comply with the law when making these recommendations. One key is to make a good disclosure of your relationship to the brand. This brochure from FTC staff gives tips on when and how to make good disclosures.www.ftc.gov
