MousDad
New Member
Imagination never shows up on a spread sheet.
Except when I'm doing my taxes. :lookaroun
Imagination never shows up on a spread sheet.
At least with this campaign I've already utilized their gimmick to it's full potential - Making for a happy Sparky. I've printed out my Birthday Certificated and planned my trip around it! :lol:
The old-school marketing emphasized WDW's "vacation kingdom" status. The new campaigns just scream, "PIXIE DUST! MAGIC!" over and over, and hope you know what they're talking about.
If my only impression of WDW were a modern commercial, I would assume that it was...
A) A place only for families with very young children obsessed with princesses and pirates.
B) One park with a castle icon and some attractions that don't even exist in Florida (outdoor teacups, dual-seater Space Mt., the Matterhorn).
C) A place with minimal crowds and where characters roamed freely.
I would not know about Epcot, DHS, DAK, the golf courses, mini golf, the water parks, DTD, the Boardwalk, Fort Wilderness, various watersports, convention opportunities, or anything else the "World" has to offer.
Disney is relying on getting people to visit the web site and see everything the resort encompasses, but if the marketing campaign doesn't appeal to people in the first place, why would anybody want to visit the web site?
PLUS the web site rarely works right, anyway. Somebody needs to stop drinking the Flash-is-Everything Kool-Aid and get the stupid site to WORK.
And for what it's worth, a few days ago, I heard a high-ranking officer in a certain national marketing association rip Disney's new campaign to shreds, calling it some of the worst graphic design work and most idiotic slogan he'd ever seen. I didn't say a word.
Well said. I've said this time and time again, the marketing department has made WDW appear that its only for kids. Thus giving me much redicule from other teens at school. who have never been to WDW.:brick:
...Well said. I've said this time and time again, the marketing department has made WDW appear that its only for kids. Thus giving me much redicule from other teens at school. who have never been to WDW.
That would keep me out of WDW for years.:dazzle::ROFLOL:You could always go see.....
Ok, I was looking for a good video for this situation, and this is what I came across. I think this would keep EVERYONE away from the parks.
http://www.youtube.com/watch?v=UNHqv9EAlxQ
Not to mention the obvious desperation to have another promotional celebration after DL's 50th was so succesful. If they keep having these celebrations every year there won't be anything special about them anymore.Jay Rasulo, homogenization of the parks, Disney Parks as a governing body, tacky decorations that diminish the product, lack of originality, staleness, stagnation, marketing control, etc..
And for what it's worth, a few days ago, I heard a high-ranking officer in a certain national marketing association rip Disney's new campaign to shreds, calling it some of the worst graphic design work and most idiotic slogan he'd ever seen. I didn't say a word.
Yeah' A teacher at my school said I have very childish interests.I agree, I have a speech coming up in School and it is obvious I am going to get funny looks because of people at my school thinking that it is for young children.
I love going to WDW and yes I get it's a magical place and all that, but the parades with their constant magic and dream themes make me uncomfortable. I'm already there. I'm having a good time. I don't need to have the concept of magic and dreams rammed down my throat. It's like having a salesman chase you around a store telling you how great and wonderful they are. Yes, I like your store. That's why I'm here. Now back off.
It wasn't always that way. This is relatively recent.
The worst part is that the lyrics are so cliché, it all seems quite shallow. Compare the Spectromagic song to the new day parade one—Spectro IS pure magic, while the new song sounds ridiculous.
Better yet, listen to the MSEP soundtrack: there's something that sounds truly magical without mentioning a word about it. Why did all the old-school entertainment execs and Imagineers "get" Disney better than the new ones? :veryconfu
And thats another problem I have with marketing.Toy Story Mania.
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