The Year of a Million Dreams is over!

imagineer boy

Well-Known Member
The old-school marketing emphasized WDW's "vacation kingdom" status. The new campaigns just scream, "PIXIE DUST! MAGIC!" over and over, and hope you know what they're talking about.

This is true. I've never really thought about that before, but its really true. Because if I were a guest considering planning a trip to WDW for the first time, I'd want to know what's there, not how much alleged "pixi dust" and "magic" they have.

If my only impression of WDW were a modern commercial, I would assume that it was...

A) A place only for families with very young children obsessed with princesses and pirates.

B) One park with a castle icon and some attractions that don't even exist in Florida (outdoor teacups, dual-seater Space Mt., the Matterhorn).

C) A place with minimal crowds and where characters roamed freely.

I would not know about Epcot, DHS, DAK, the golf courses, mini golf, the water parks, DTD, the Boardwalk, Fort Wilderness, various watersports, convention opportunities, or anything else the "World" has to offer.

Well said. I've said this time and time again, the marketing department has made WDW appear that its only for kids. Thus giving me much redicule from other teens at school. who have never been to WDW.:brick:

Disney is relying on getting people to visit the web site and see everything the resort encompasses, but if the marketing campaign doesn't appeal to people in the first place, why would anybody want to visit the web site?

PLUS the web site rarely works right, anyway. Somebody needs to stop drinking the Flash-is-Everything Kool-Aid and get the stupid site to WORK.

Ugh, so true.

And for what it's worth, a few days ago, I heard a high-ranking officer in a certain national marketing association rip Disney's new campaign to shreds, calling it some of the worst graphic design work and most idiotic slogan he'd ever seen. I didn't say a word.

Ouch. He's right though.
 

imagineer boy

Well-Known Member
BTW, does anyone remember an old commercial for WDW a long time ago that showed a teen who thought he was too mature for kids stuff, then his parents took him to WDW (it showed him riding all the thrill rides like Dinosaur, Test Track, BTMRR, etc.) and he became fine afterwards. That's the kind of commercials Disney should be showing more of.
 

DTM93

Member
Well said. I've said this time and time again, the marketing department has made WDW appear that its only for kids. Thus giving me much redicule from other teens at school. who have never been to WDW.:brick:

I agree, I have a speech coming up in School and it is obvious I am going to get funny looks because of people at my school thinking that it is for young children.
 

Fizbain32

Member
I don't know, we kinda liked the YOMD. Got excited everytime a dream team said hello. It always felt like we had a chance of getting something. With the What will you celebrate I keep hearing "What's in your wallet? And how do we take from you?"
 

tomm4004

New Member
...Well said. I've said this time and time again, the marketing department has made WDW appear that its only for kids. Thus giving me much redicule from other teens at school. who have never been to WDW.

My cousin was saying my other teenage cousin went to Orlando and only went to Universal and Sea World and had zero interest in Disney. I wonder if he knew about RnRC, TZTOT, TT, M:S, EE, etc. Look at the Christmas parade on TV. Nearly everything was aimed at kids.

When I crossed the border to the U.S. and said I was going to WDW, the officer smiled and said, "Going to see Mickey?" I joked that I was more of a Goofy guy, but I wanted to say that I was going to ride the thrill rides, watch neat stunt shows, eat in elegant restaurants, drive boats on the bay, watch the PGA golf tournament (which I did!), try to talk to the cute CMs in the Japanese pavilion!!, etc. But I didn't think he was interested and there was a line up!
 

GenerationX

Well-Known Member
My biggest complaint with the YOAMD campaign was its blatant inaccuracy:
1. It didn't last a year.
2. They didn't hand out a million dreams.
I smell a lawsuit. :p

As for the new WWYC promotion or any of the past promotions (including YOAMD), I'm immune to them. They have no impact on my desire to go to WDW or on my enjoyment of the resort while I'm there.
 

HMF

Well-Known Member
Original Poster
Jay Rasulo, homogenization of the parks, Disney Parks as a governing body, tacky decorations that diminish the product, lack of originality, staleness, stagnation, marketing control, etc..
Not to mention the obvious desperation to have another promotional celebration after DL's 50th was so succesful. If they keep having these celebrations every year there won't be anything special about them anymore.
 

tirian

Well-Known Member
And for what it's worth, a few days ago, I heard a high-ranking officer in a certain national marketing association rip Disney's new campaign to shreds, calling it some of the worst graphic design work and most idiotic slogan he'd ever seen. I didn't say a word.

To clarify: this was on a phone conference...
 

HMF

Well-Known Member
Original Poster
I agree, I have a speech coming up in School and it is obvious I am going to get funny looks because of people at my school thinking that it is for young children.
Yeah' A teacher at my school said I have very childish interests.
 

tomm4004

New Member
I love going to WDW and yes I get it's a magical place and all that, but the parades with their constant magic and dream themes make me uncomfortable. I'm already there. I'm having a good time. I don't need to have the concept of magic and dreams rammed down my throat. It's like having a salesman chase you around a store telling you how great and wonderful they are. Yes, I like your store. That's why I'm here. Now back off.

And while we're at it, one thing that really bugs me is getting on the bus to the POP, for example, and being told that I'll "be home soon." Or having anyone at Disney welcome me home. Ahhh. I understand this for DVC since you're a pseudo-owner and it's your second home, yada, yada. But the POP century is a motel. It's not my home! I'm on vacation, trying to get away from home. I find these cutesy marketing ploys insulting.
 

HMF

Well-Known Member
Original Poster
Yeah' I am not really into all this Dreams Come True/Pixie Dust/Kiddie marketing. as in the example posted above' A lot of my friends think my Disney obsession is weird.
 

tirian

Well-Known Member
I love going to WDW and yes I get it's a magical place and all that, but the parades with their constant magic and dream themes make me uncomfortable. I'm already there. I'm having a good time. I don't need to have the concept of magic and dreams rammed down my throat. It's like having a salesman chase you around a store telling you how great and wonderful they are. Yes, I like your store. That's why I'm here. Now back off.

It wasn't always that way. This is relatively recent.

The worst part is that the lyrics are so cliché, it all seems quite shallow. Compare the Spectromagic song to the new day parade one—Spectro IS pure magic, while the new song sounds ridiculous.

Better yet, listen to the MSEP soundtrack: there's something that sounds truly magical without mentioning a word about it. :cool: Why did all the old-school entertainment execs and Imagineers "get" Disney better than the new ones? :veryconfu
 

EPCOT Explorer

New Member
It wasn't always that way. This is relatively recent.

The worst part is that the lyrics are so cliché, it all seems quite shallow. Compare the Spectromagic song to the new day parade one—Spectro IS pure magic, while the new song sounds ridiculous.

Better yet, listen to the MSEP soundtrack: there's something that sounds truly magical without mentioning a word about it. :cool: Why did all the old-school entertainment execs and Imagineers "get" Disney better than the new ones? :veryconfu

Admitadly, this theme song is original...and I kinda like it:eek: YOAMD's music was good too.
 

JAG107

Active Member
I hate these promotions. Can't people just go to WDW anymore? We have to be celebrating something?:fork:
Honestly does Disney think they won't survive the non-anniversary years without some cheap gimmick?:shrug:
 

KaliSplash

Well-Known Member
Got back from 6 days in the World recently for the first time since 05. Must admit, each day about noon, I realized we hadn't been chosen to spend the night in the Castle. :(.

Did miss a pair of dream ears by one person as we left Toy Story Mania.

I've been crying constantly ever since :rolleyes:
 

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