The World's Most Magical Celebration - Walt Disney World's 50th anniversary

JohnD

Well-Known Member
You weren't satisfied by the brief pre-recorded message from WDW president Jeff Vahle played over the loudspeakers in the hub at 10:05am?

If I'm not wrong, that was as close as they got to a 50th anniversary ceremony on October 1.
Actually it was the “rededication” the night before with a fanfare and several fireworks. What exactly a “rededication” is, I haven’t the foggiest but the Bob’s did it. But since you did say “10/1”, I guess you’re right.
 

dreday3

Well-Known Member
Talking about word of mouth...

I just sent a text to a bunch of people saying "The Magic is Calling - Answer the Call!" with a link to the new MK opening show.
I can't help it, it's so catchy! 😂
 

SteveAZee

Premium Member
You understand that small percentage changes in consumer behavior can have a major impact on the bottom line right?
Disney is surprisingly nimble at cutting costs (for such a large company) in response to changing demand. They've put a lot of measures in place that allow them to forecast attendance and adjust accordingly (cutting park hours, closing restaurants and attractions, reducing cast, etc) to ensure a decent bottom line.
 

Sir_Cliff

Well-Known Member
Actually it was the “rededication” the night before with a fanfare and several fireworks. What exactly a “rededication” is, I haven’t the foggiest but the Bob’s did it. But since you did say “10/1”, I guess you’re right.
I guess, though I kind of don't count that as it was just a show for the media and invited guests. In the past, they at least put on some kind of little celebration for the fans on big anniversaries. This was the 50th, and they just ran the same small show they do every day and played that short, pre-recorded audio an hour or two later.

He's right. The vitriol is getting ridiculous.
I get that the negativity can be a bit overwhelming sometimes among the fan community, but I do think they kind of have themselves to blame here for getting the fans so off-side with this anniversary.

My feeling is that this campaign is pointedly designed not to appeal to park fans. The ads, new shows, and statues could all have been planned for a 2020 campaign with the theme "The Magic is Calling" that had to be scrapped when the pandemic hit. There's not even an exhibit somewhere celebrating the history of the resort, which they even did for The Year of 100 Dreams. For those who showed up at the crack of dawn to celebrate the 50th in the park, the gestures were very half-hearted in the form of a free poster and free Photopass. Not even a small addition to the regular park opening to mark the occasion. That almost all they did to mark the occasion for fans was flog merchandise reads as very cynical.

Chapek fairly recently described parks fans as being resistant to change which, while it may have some truth to it, is a very undiplomatic way to speak about your most loyal consumers. I almost wonder whether there has been some directive within the company to ignore that segment of their audience beyond special merchandising offerings.
 

John park hopper

Well-Known Member
"Chapek fairly recently described parks fans as being resistant to change"

That speaks volumes to Chapek's contempt the loyal fan base. Kind of reminds me of when Coca Cola came out with new coke and it was hard to find the original and Coke pushed the new one hard ---people hated it. Soon disappeared of the shelves. Maybe Bob will disappear
 
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dreday3

Well-Known Member
Not exactly. One to watch.

Or I'm wrong and they'll change it!

😂

I think it's jumping the gun to be talking about changing it this quickly. The public hates everything at first, it's not just Disney products.

You (general) should be on some television series forums!
 

Squishy

Well-Known Member
Both. Surprising considering it’s both fans and average joe.
So the Main Street Electrical Parade is rolling in to save the day, right?
Jon Hamm Yes GIF
 

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