Right now, there is no need for WDW to lower theme park ticket prices. Guests are paying them. However, there's something to be said for slowing down the rate of the increases before WDW falls off a cliff. (Price increases are rather like credit card spending. It seems like a good idea at the time but there are long-term consequences if not kept under control. It takes discipline not to abuse.)
The real problem is associated with the hotels, specifically, the combined cost of tickets plus the higher priced room categories. (Not all categories; there's always a "money is no object" crowd.)
There are several potential strategies to address WDW's Deluxe and (to a lesser extent) Moderate Resort occupancy problem:
- Lower rack rates - Never popular and it's doubtful the right price point could be found to offset lost revenue from those already paying current prices.
- Offer discount theme park tickets with Deluxe and (maybe) Moderate Resort hotel stays - This is something WDW used to do. The nice thing is that unlike "Free Dining", there's little cost associated with this and, unlike "Room Only" discounts, discounted tickets helps assure these guests are in the theme parks spending money rather than visiting elsewhere in Orlando. Maybe offer ticket discounts based on resort level.
- Drive more value into the hotels - For example, use MyMagic+ to offer more/better FastPass+ selections, limit Extra Magic Hours to Deluxe and Moderate Resort guests, etc.
- Advertise to an audience able to afford WDW's Deluxe Resorts - This is something WDW used to do regularly. However, with the exception of the Food & Wine Festival and the Flower & Garden Festival, WDW has kiddified its product so much that WDW has lost much of the appeal it once had to adult couples or families with older children, market segments better able to afford expensive hotels. WDW would need to change its current public image to be more inline with what it was like in the 1990s when it was trendy for adults to go to WDW without children, or earlier times when WDW was more attractive to teenagers.
- Stop building DVC - These already are boomeranging on the Deluxe Resorts.
- Invest billions in the parks to attract a high-end clientele - Yeah, right, like that's ever going to happen.