This is important. Young families and folks who are planning for families are being priced out/have been priced out and can't imagine what it will cost to take their families on vacation to wdw in a few years from now. Instead of affording a vacation every year it's becoming every few years. Disney should be worried about this. It doesn't seem like they are.
I believe it was
@ParentsOf4 who posted a graph showing price jumps versus years and CEOs and in a few years time prices doubled under Iger. I can see at least two more price hikes before he's out of the CEO role but his replacement may be just as ruthless.
My question is this. Who exactly are they targeting, going forward? They obviously don't want the poorer folks nor a good chunk of the remaining middle class (raise your hand and show your age if you remember what that is!) in their parks because if they did, everything wouldn't be as expensive as it is.
Are they looking to push people to spend more "quality time" with their young families...at the beach, or at the local amusement park, because the dream of wdw is no longer attainable and only getting worse? What is the end goal here?
How is it that we can see the death spiral but those who are creating it are completely blind to it?
And what the hell happened to old man disneys vision of family time for everyone?
There will always be folks to replace those so us who can no longer afford to go to the parks, spend nights in the hotels, and eat at their restaurants. But to appeal ONLY to those first timers is a big mistake. Especially when your prices are so high, a lot of would be park goers start weighing out the value of their dollars- parks with no recent additions, expensive hotels, expensive dining, but heavy with popular characters and that "take your child to disney" milestone... Or more affordable hotels, better dining, better value for your dollar, and new attractions added yearly? And if you think I'm talking about just Universal, you're wrong. Local amusement parks are trying to step up their game. Boardwalk entertainments in Jersey, hell even a day at the beach in Florida is becoming more attractive to those watching their dollars nod making them stretch...
And to collect big IPs and do absolutely nothing with them is folly. They're collecting them like monopoly properties but neglecting to charge $400 for landing on park place.
Rant over.