Big "yes" to this one.
Wall Street has been questioning MyMagic+ every chance they get.
Repeatedly.
Let’s see if anyone can answer these questions from the last 5 straight earnings calls. I know I can’t after listening to Iger’s and Rasulo’s replies.
February 5, 2013: “On the parks, I guess it was mostly cost-related. Could you clarify on the technology spend -- or MyMagic+ or however you want to refer to it -- how much more to go is -- the press reported it's something like $800 million to $1 billion of spend on that effort. How much more is there to go?”
May 7, 2013: “Bob, if you could talk about the timing of the rollout of My Magic Plus. Is there any way to give us a sense of the potential impact from that initiative? It's not the easiest thing for us to model.”
May 7, 2013: “Perhaps then, Bob, just in terms of timeframe, would that be something where by fiscal 2014 you would think we start to see some impact?”
August 6, 2013: “You didn't mention MyMagic+. Any comment on how that's impacting business at this point?”
November 7, 2013: “And just a follow-up question on the domestic parks. I think in the past, you've sort of called out some incremental expense that we may see in different initiatives. I guess is there something incremental we should look out for in fiscal 2014? I guess, where are you on the spending around Magic+? And then on Magic+ when we might see, I guess, some signs or data points of how it's impacting the business?”
February 5, 2014: “Then for Bob, you guys had talked about the cost of MyMagic+ this quarter, but can you give us some indications of how the rollout's going on revenue and customer behavior, because per capita is really good at this point, so what's going on with MyMagic+?"
February 5, 2014: “Then just my second question on MyMagic+, I know you said the benefit of guest satisfaction, but there must be some benefit to revenue to be able to put a device button, get out of the store, run to doors quickly. Is it showing up in the per cap revenues? On the cost side, how much more is there to go? How much more it is there to go now?”
Wall Street is asking the same basic question again and again because Iger and Rasulo are not giving satisfactory answers.
You think we are the only ones questioning the wisdom of MyMagic+?
Wall Street is with us on this one.
Big time.