ParentsOf4
Well-Known Member
MK and then EPCOT both carried WDP through the lean years. In FY1983 (EPCOT's first 12 months of operation), WDW official attendance jumped from 12.5M to 22.7M, and those were the days when Disney advertising was minimal and they rarely offered discounts.Yes, EPCOT was never unpopular and never a failure. Take a look back at its numbers, numbers from an era when they weren't manipulated and twisted in so many ways.
Walt Disney Productions was on the verge of disaster, that really could have had the company sold in pieces, and because it had just spent $1 billion to open EPCOT Center, it was a popular thing to blame it. Was not the case. No more than developing the Disney Channel or TDL or starting Touchstone Pictures were unpopular and causes for Disney's issues.
The forerunner of what later became Parks & Resorts operating income jumped from $132M to $197M on revenue growth from $726M to $1.031B. That's a gross margin of 19.1% in 1983, when the parks were laser focused on quality. No petty penny-pinching; show came first.
Let's not forget that a 3-day park hopper cost $35 (with tax), $82 adjusted for inflation.
Those were the days when the parks were empty for the better part of four months of the year and food was reasonably priced.
Really incredible numbers.
In 2013, Parks and Resorts realized $2.220B on operating income of $14.087B, a gross margin of 15.8%.
After the latest increase, a 3-day park hopper is $344 (with tax).
Disney spends a billion per year on advertising and WDW runs a nearly perpetual "30% off" room discount year round, along with gimmicks like raising the price of a 5-day ticket by $15 and then offering a $10 limited-time discount.
Today's nickel-and-diming achieves worse results than WDW in its Golden Age.
There's a lesson to be learned there.
Too bad no one at Disney is listening.
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