GoofGoof
Premium Member
I agree it shouldn't be viewed as just a one time attendance bump. Spirit had posted many pages back that some execs at Universal were not happy with the results from Diagon Alley due to unreasonable expectations and were actually looking to cut back on future projects as a result. I'm just curious how much of a bump they expected. I was actually thinking the numbers may be a little lighter given that comment, but they look pretty good to me.No doubt an investment that will continue to pay out over many quarters to come. These projects are not completely front loaded. I'd expect DCA to still see a significant rise in their 2014 attendance from their 2012 rebuild, in a park that has remained fairly untouched since. Diagon Alley will likely pay out in a similar fashion, which is why its actual attendance projections cannot be properly determined until they have 2-3 quarters under their belt.
Perhaps internally they wanted to pass one of the Disney parks? That's still several million guests they needed to pick up, not realistic in a single year, especially against the Frozen bump to DHS. In the next couple of years though? Absolutely.