Yes, there were many MyMagic+ naysayers from the beginning. However, it also had its supporters. I don't interpret the
@WDW1974 "
I told you so" post as an attempt to claim exclusive rights as MyMagic+'s sole detractor. Instead, I find his post to be a taunt aimed at those who defended it.
Since it's an interesting topic, I accept the challenge of defending MyMagic+
financially. (Please, don't drag me into yet another discussion of its technical merits.
)
It's premature to declare MyMagic+ a financial failure. I believe we need to watch the next 2 to 3 quarters to see how it plays out.
My interpretation of data thus far is that MyMagic+
did result in a significant bump in hotel occupancy when it was an onsite-only perk. See my post
here.
Since then, Disney has distributed MyMagic+ to offsite guests. As a result, the WDW hotel occupancy rate returned to normal levels last quarter (Q3). Some numbers:
Disney 2013Q2 domestic occupancy: 80%
Disney 2014Q2 domestic occupancy: 86%
Disney 2013Q3 domestic occupancy: 79%
Disney 2014Q3 domestic occupancy: 82%
(Note that these fiscal quarters correspond to the first half of the year, January to the end of June.)
For comparison, I quote from an
August 3, 2014 article in the
Orlando Sentinel:
"So far this year, occupancy rates have averaged almost 77 percent, up 4 percentage points from the first half of 2013, according to Visit Orlando. The agency said recent data also suggests that advance bookings for the back half of the year are running almost 5 percent ahead of this time last year."
(Note that Visit Orlando's numbers exclude WDW.)
WDW's huge Q2 bump of 6% is without precedent in the history of that resort.
WDW's smaller Q3 bump of 3% is actually below the Orlando area increase.
In Q2, WDW "guests" caught wind of some kind of new onsite-only benefit. Even if they didn't fully understand it, they wanted it. In Q3, this once exclusive onsite perk was unveiled to the general public, resulting in declining quarter-to-quarter occupancy.
Even more idiotic, Disney decided to sell MagicBands to offsite guests for a pittance. What once might have been viewed as an exclusive (OK, snooty) mark of distinction for onsite guests quickly devolved into cheap rubber jewelry.
Corporate Disney has mishandled MyMagic+ badly but, with the right strategy, MyMagic+ could have been a financial success.