Padraig
Well-Known Member
Some info I thought was interesting about Maleficent in the theatres. My husband and I went to see it a couple of weeks ago in a very large AMC theatre. They were only showing it in 3D during 1 time slot. So we weren't able to see it in 3D. We asked the attendant why they weren't showing it in 3D for more time slots and they said the 3D wasn't selling. Parents didn't want to pay the 3D prices, but all of the regular showings were selling out. So they switched most of the showings to regular which were doing very well.
This makes me very happy. 3D has blighted my cinema going since Avatar, but it decline does seem terminal at this stage. For ages it was nigh on impossible to get a decent 2D showing of some movies. Avatar and more recently Gravity are my only real positive experiences of the format. That's two whole movies!
Not wanting to go off on a tangent, but I still am incredibly curious as to how Avatar's sequels will perform. The big selling point of the first was the re-emergence of 3D, to which audiences have since become poisoned through horrible post-conversions (Gravity being an example of how to do it correctly). It certainly wasn't the characters or story that sold tickets. Then again, I'd never bet against Cameron.