The new park commercials

Chi84

Premium Member
Those people in the cigarette adverts all look so happy smoking! I should do that too and nothing bad will happen!

Well it’s only 2 trips and I have an annual pass, I am an undesirable to management.

But I guess the more important question is why you’d settle for mediocrity or having people taken advantage of or mislead? The magic of Disney for me was the outstanding guest experience, unique, original, and amazing rides and lands, spotless cleanliness and care, and value.

There’s still a trace of the original wonder left in things that haven’t been “improved” and certainly the CMs who I’ve built relationships with and take great joy in visiting with. But it becomes more difficult each time as the current brain trust “improves” things. I can’t say I’m the only one because there’s a different dynamic in the park right now, it feels off, and there’s certainly a noticeable change in the number of guests visiting and how they feel about Disney Parks.

Using the sports analogy, when the team is doing badly, the biggest fans don’t hate the team or want to give up on it and stop going to games or watching them on TV, they want the leadership to change because they’re doing a crap job.

Disney management from the CEO on down has decided to make the sole focus of the Parks to extract money from guests, regardless of whether they do a good job or not with their parks. It’s an unsustainable strategy that the fans know because it ultimately will destroy the team.
So what is your point concerning the commercial? That they should be prohibited from advertising like the cigarette companies? Or that they should voluntarily stop advertising because you no longer like the experience they provide?
 
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Sirwalterraleigh

Premium Member
As someone with plenty of money tied to the parks' success, this looks to me to be their most cohesive and convincing effort in a long, long time.

If they can build on this concept, I'll be tickled pink (and hopefully green).
What’s causing the problems here?

A. Ads “not clever enough”
B. People are just tired out from all that magic on their last trip…to the point they don’t want to go back.
C. Constant onslaught of stressful planning and price hikes nonstop.
 

Chi84

Premium Member
What’s causing the problems here?

A. Ads “not clever enough”
B. People are just tired out from all that magic on their last trip…to the point they don’t want to go back.
C. Constant onslaught of stressful planning and price hikes nonstop.
That may be true for some of the WDW veterans, but the ad seemed to be aimed more at attracting new guests by showing how much there was to do in a single location.
 

Sirwalterraleigh

Premium Member
I can’t say I’m the only one because there’s a different dynamic in the park right now, it feels off, and there’s certainly a noticeable change in the number of guests visiting and how they feel about Disney Parks.
This is the drum beat.

From where I stand…those that can’t see it have one of the two situations:
1. They don’t know what they’re looking at/not enough insight
2. They’re lying.

One is to be expected…one is unacceptable in the consumer dynamic
 

Sirwalterraleigh

Premium Member
That may be true for some of the WDW veterans, but the ad seemed to be aimed more at attracting new guests by showing how much there was to do in a single location.
I get that…it just a worse version of decades old ads with some mistimed use of a “play on words”…given the circumstances
 

Chi84

Premium Member
This is the drum beat.

From where I stand…those that can’t see have one of the two situations:
1. They don’t know what they’re looking at/not enough insight
2. They’re lying.

One is to be expected…one is unacceptable in the consumer dynamic
I don’t know. There are still a lot of people enjoying themselves and having a great time at WDW. It is very expensive, but you can see that when you book.
 

Chi84

Premium Member
I get that…it just a worse version of decades old ads with some mistimed use of a “play on words”…given the circumstances
It was far from the best commercial I've seen from them, but I think it got the job done as far as what they were promoting. Now if they were advertising affordable family fun or some such thing, that would be pushing the boundaries of credulity.
 

Sirwalterraleigh

Premium Member
I don’t know. There are still a lot of people enjoying themselves and having a great time at WDW. It is very expensive, but you can see that when you book.
Same ole…

It’s about masses. Of course people are having a good time. But bleed of business that can’t be curtailed is a huge problem. For all of us. Not just me or a person from Ohio that thinks it’s a ripoff…

So “some people think…” is not a valid counter to problems of the larger picture.

My opinion: he’s right. Something is off. You can go back to 2018/19 and I was saying this…
I’ll admit - even I didn’t see things hit a wall like they have now by 2023-2024…
And it’s tangible. Something is certainly off.
And even I would have given Iger II more faith in addessing these types of problems. It’s been awful.
Credit where due: the approach they took in the last recession was brilliant…even if they encountered long term problems dating back to that
 
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AidenRodriguez731

Well-Known Member
Me when Disney commercial doesn't show a live count of the current price of a Dole Whip and the 2 hour line for Tron (it's not realistic)

What a dumb thing to complain about... it's a commercial. This just in, the original Animal Kingdom commercial sucks because the Tree of Life did NOT grow from a tiny plant, a real Dinosaur did NOT appear in their studio, and the animals don't all exist together in the front of Tree of Life to run directly at the guests... terrible marketing. What has Disney done?
 

Chi84

Premium Member
Same ole…

It’s about masses. Of course people are having a good time. But bleed of business that can’t be curtailed is a huge problem. For all of us. Not just me or a person from Ohio that thinks it’s a ripoff…

So “some people think…” is not a valid counter to problems of the larger picture.
But what does that have to do with the commercial?
 

Sirwalterraleigh

Premium Member
Me when Disney commercial doesn't show a live count of the current price of a Dole Whip and the 2 hour line for Tron (it's not realistic)

What a dumb thing to complain about... it's a commercial. This just in, the original Animal Kingdom commercial sucks because the Tree of Life did NOT grow from a tiny plant, a real Dinosaur did NOT appear in their studio, and the animals don't all exist together in the front of Tree of Life to run directly at the guests... terrible marketing. What has Disney done?
Well they opened a half finished, massively over budget park with nothing to do there…

But I get your point otherwise
 

Chi84

Premium Member
Nothing…

But “some people are still having a good
Time…” is a non-sequitor that opens the can up
No it wasn’t. You quoted a post that said there’s a noticeable change in Disney guests and how they feel about the parks.

Even accepting that, a commercial won’t show crying children or miserable adults.
 

Brian

Well-Known Member
General point here is that these 5 pages of discussion have not been about the commercial. There’s barely been mention of what we even see in the commercial. Instead, like every topic on this forum, the topic becomes a vehicle for tangential misery about how the magic is gone or some complaint of the week.
This site has been like that since as long as I've been a member. Though I am increasingly sympathetic to the "magic is gone" crowd in recent years.
 

Sirwalterraleigh

Premium Member
No it wasn’t. You quoted a post that said there’s a noticeable change in Disney guests and how they feel about the parks.

Even accepting that, a commercial won’t show crying children or miserable adults.
Come on….nobody was suggesting it every would.

Nobody can be this literal.

Mono’s inference here is get serious about restoring the brand and the value…then maybe the commercial will make sense
 

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