The new park commercials

[Sirwalterraleigh]

***Activations extra
****Line-skip prices higher and vary by season and by day
*****Line-skip only provides a likely-shorter wait than regular standby lines
(Dependent on staffing of maintenance department as determined by “asset allocation”)

FTFY

 

[Andrew25]

I think it's a typical advert from WDW. It's targeted at the every few years (or once in a lifetime) guests who may or may not have previously considered WDW for their upcoming trip. It's a "reminder advert" to let them know that WDW is an option.

In Florida, it's very common to see in-state ads mention prices/promo offers, but this seems like a national advert.

The commercial was fine until the Worlds portion, that's a bit too much.

 

[Chi84]

Imagine seeing the ad as someone who has never been before and thinking that you could just run down Main Street during the fireworks and give Mickey and Minnie a hug, all without running into a single person or waiting behind someone else? Quite a difference from reality.

People aren’t generally that gullible. Most understand advertising.

 

[Sirwalterraleigh]

It's all glamor shots and no substance. Most people see this and skeptically think "Yeah Right..."

People are beyond the bait and switch that Disney thinks they can force onto the public. The Disney rep is overpriced, stressful, crowded, and dirty.

I think people used to brush these off as “yeah right”…like when the 6 year old runs up to the Mickey with nobody else within 1000 feet…

…now I think there’s some visceral “what are they trying to say?!?” that’s contributing to their woes

 

[monothingie]

That would require people making the advertisements to have more than 6 months of real-world job experience, not to mention more life experience beyond that. But we can't fault them entirely, a lot of this also falls back on to the usual suspects - Management.

It's people who have NO IDEA what the actual park experience is like or what typical guests experience (good and bad) and develop marketing campaigns that can relate to them and engage them.

These marketing people likely have low opinions of the average guest and think they know better than them and can tell the guests what they should like and how to react.

 

[Sirwalterraleigh]

Imagine seeing the ad as someone who has never been before and thinking that you could just run down Main Street during the fireworks and give Mickey and Minnie a hug, all without running into a single person or waiting behind someone else? Quite a difference from reality.

To be fair…they want one and doners…no problem with that

They just don’t want them going on social media or telling people at work afterwards

 

[Disstevefan1]

These new commercials are because of EPIC

 

[DisneyCane]

Interesting that in the brief scene from Splash (sorry, I mean Tiana), they don't really show anything that indicates the new theme. Somebody that doesn't follow the goings on at WDW and who had fond memories of a long ago trip with rides on Splash might see this commercial and get drawn back only to discover that the ride has changed.

 

[Dranth]

So, we are complaining about commercials now as well?

Are people seriously pointing out that a commercial doesn't represent what the final product is really like as if that has not been the case since TV was invented?

You all mean to tell me when I go to EU the commercials Universal put out of a diverse group of folks frocking through the individual lands with no one else around aren't accurate? There really won't be a giant glowing portal in my backyard that sucks me into each location where I get to ride everything by myself? OMG how are we not up in arms over this travesty!

 

[EagleScout610]

Interesting that in the brief scene from Splash (sorry, I mean Tiana), they don't really show anything that indicates the new theme. Somebody that doesn't follow the goings on at WDW and who had fond memories of a long ago trip with rides on Splash might see this commercial and get drawn back only to discover that the ride has changed.

That's why mom looks so terrified. Obviously a Splash fan.

 

[danlb_2000]

Honestly it's more of the same from Disney Marketing.

Diverse and Representative group of paid actors.
Over dramatization of events and experiences that no regular guest would ever experience.
No mention of price.
No realistic depiction of the park experience.

You want to make an effective commercial to draw in families, market value to differentiate your product from your competition.

Those things are standard Marketing practices, you always try to make your product look better then it is.

Disney is still trying to coast by on their name. They probably feel the name "Disney" is all that is needed to differentiate themselves from the competition and I bet there is a good segment of the population that still buy into that.

 

[Epcot82Guy]

It's not a bad commercial. It's fairly typical WDW national advertising. But, that's also all that it is. For the GP, it's a nice showcase of WDW's highlighted offerings with the expected veneer of advertising. For anyone hoping for a glimmer of hope of current Disney doing anything different, this is a resounding reminder of... "nope - stay the course".

 

[plutofan15]

Does anyone else think that they just gave up on how they promote their parks Anymore?

While the landscape shots look good..The rest is just...Meh, isn't their something EPIC down the road opening in a few months..Even without an apostrophe for World's in the title card just looks bad..

Haters are going to hate. "Worlds" references the different worlds mentioned in the commercial thus the addition of the "s" at the end to Walt Disney World. Really not difficult to comprehend.

 

[monothingie]

Those things are standard Marketing practices, you always try to make your product look better then it is.

Disney is still trying to coast by on their name. They probably feel the name "Disney" is all that is needed to differentiate themselves from the competition and I bet there is a good segment of the population that still buy into that.

Changing things up would be admitting that they're doing something wrong. The collective echo chamber within Disney does not allow for admission of failure or missteps.

 

[DisneyHead123]

I thought it was cute. Also, the target audience may well be 5-9 year olds watching kid’s show on YouTube, with a glimpse for mom or Grandma if they happen to be looking over their shoulder.

I think one thing to remember is how much more complex advertising has gotten these days. When I’m wasting time scrolling through Instagram, I get pretty good Disney content that is presumably curated to my tastes by our Algorithmic Overlords. Not just from the parks and cruise lines, but from Disney influencers.

 

[Jrb1979]

It's people who have NO IDEA what the actual park experience is like or what typical guests experience (good and bad) and develop marketing campaigns that can relate to them and engage them.

These marketing people likely have low opinions of the average guest and think they know better than them and can tell the guests what they should like and how to react.

It goes along both Burbank. It's not a surprise when those at the top look at the parks as a place for carnies

 

[Brian]

People aren’t generally that gullible. Most understand advertising.

Agreed, but there is a (very) limited subset of the population which may be under the impression that this is something which happens every night.

 

[Chi84]

Agreed, but there is a (very) limited subset of the population which may be under the impression that this is something which happens every night.

What do we do with all the rest of the advertising if that’s the case?

 

[threvester]

People still watch commercials?

 

[Jrb1979]

From watching different vloggers that visit different parks across the US. iMO do a much better job of advertising parks than Disney and Universal do.