The new park commercials

Ayla

Well-Known Member
Worlds in the title card is plural, not possessive, so no apostrophe is required. Magic Kingdom, Epcot, Hollywood Studios and Animal Kingdom are all “worlds” of Disney, which is what the commercial proclaims.

I thought the spot delivered the message well. Others won’t.

If revenue increases due to interest from the commercial, advertising did its job.
They may be using it grammatically correctly, but it doesn't work in context.
 

Goofyernmost

Well-Known Member
Although, I am of the opinion that free thought and common sense are in a terrifying downturn, it is amazing to me that so many one time lovers of WDW are so critical of everything they do. Someone take a course in commercial advertising, target audiences and what those targets find enticing and then come back and make statements about how awful that commercial is. It is the same unrealistic comments on the speed of the 7DMT, when it first opened, without taking certain things into account. Things like the difference in sensation while riding it, the way a single lens, non-moving camera will depict the image of movement and the fact that standing there moving your head while watching the train go by, is far more realistic that any camera can duplicate.

I think it is a good commercial directed at first time visitors and what influence a child has on its parents when it comes to family vacations. It isn't aimed at those of us, many of which have been to WDW many times. Instead it is really playing down the experience so that when that first time family empties their pockets and walk into the parks it visually exceeds expectations and that is the feeling that carries through to them and sticks sometimes for a lifetime. They don't need to advertise to us, those of us that have long replaced our inner child with a grumpy old person. It is fine and has enough focus on the children to make them be the catalyst for a visit to the parks. This ad served it's purpose.

We will be able to tell when a commercial comes on saying that long time frequent visitors can get 50% off everything. Admission fees, Lightening Lane, meals, all items in the stores. Then we will know that the message is directed at us and we can state whether or not the ad was a good one.
 

Sirwalterraleigh

Premium Member
So, we are complaining about commercials now as well?

Are people seriously pointing out that a commercial doesn't represent what the final product is really like as if that has not been the case since TV was invented?

You all mean to tell me when I go to EU the commercials Universal put out of a diverse group of folks frocking through the individual lands with no one else around aren't accurate? There really won't be a giant glowing portal in my backyard that sucks me into each location where I get to ride everything by myself? OMG how are we not up in arms over this travesty!
Maybe there is a general bad stigma now…and we watch inept management not correct it?
 

Drdcm

Well-Known Member
The commercial is fine. It’ll probably prompt new people to book a trip. I already know what they have to offer, so the commercial will be forgotten almost instantly by me
 

HauntedPirate

Park nostalgist
Premium Member
A company can't cater to everyone. I think my initial post was more motivated by the fact that I wish the parks were ever quiet enough to look like that scene in the hub/Main Street.
They'll never show even a semblance of reality. Even during the Christmas Day Informercial, you could tell that the scenes with the family who was MAGICALLY!!! invited to cruise on the Treasure were all filmed on an empty ship.
 

PREMiERdrum

Well-Known Member
They'll never show even a semblance of reality. Even during the Christmas Day Informercial, you could tell that the scenes with the family who was MAGICALLY!!! invited to cruise on the Treasure were all filmed on an empty ship.
Sure but...

Buying that truck won't actually send you driving through monument valley.

Drinking that beer won't actually transport you to a perfect Mexican beach party.

Dining at Olive Garden won't actually eliminate your family's deep-rooted dysfunction.

Wearing those compression shirts won't actually land you a supermodel.
 

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