lazyboy97o
Well-Known Member
I just don’t think the combo of expensive premier passes and the frequent necessity of “standby passes” would work well with locals/ membership holders. Not a lot of room for spontaneity and they already have us glued to our phones way too much before these new additions. The missing piece of the puzzle of course is what the new membership program looks like.
Disney has successfully cultivated an audience that sees itself not as consumers who purchase a product but as people who live a certain lifestyle. Disney isn’t just something you buy and enjoy, it is part of your identity and how you live your life (says the guy on the Disney message most definitely known to others as “the Disney guy”.)Which again brings me back to an earlier point: How confusing do you want to make the park experience for your guests?? Imagine if the average vacationer doesn't know whether they have to get in line or not? How frustrating. Doesn't sound "magical" at all.
While they like tourists who plop down a wad of wash they also very much like those repeat visitors who keep coming back. Their growth really hasn’t been driven by new customers but by getting the same people to keep coming back more frequently.