It's In-n-Out's 70th Anniversary Today!
http://www.ocregister.com/2018/10/2...n-n-out-burger-in-honor-of-its-70th-birthday/
>>The late celebrity chef Anthony Bourdain called In-N-Out Burger’s Double-Double a “
perfectly designed protein delivery system.”
The ground-breaking fast food chain is also a delivery system for the California dream.
That could explain why In-N-Out has achieved cult status.
The fast food chain celebrates its 70th anniversary on Monday, Oct. 22. The first location, a tiny stand, opened its doors in Baldwin Park on Oct. 22, 1948.
In-N-Out will mark the occasion by releasing its 2019 T-shirt in restaurants on Monday, according to Denny Warnick, vice president of operations. And an official party will take place
Nov. 17 at the Fairplex in Pomona in partnership with Hot Rod Magazine.
In-N-Out grew at the same time as Southern California’s freeway system and suburbs and, as “California’s first drive-thru,” is a part of California’s car culture.
In-N-Out is owned by the descendants of its founders, Harry and Esther Snyder, does not franchise and maintains a strategy of slow, deliberate growth. Its
current president, Lynsi Synder, recently told Forbes she doesn’t foresee opening restaurants east of Texas.
It has 334 restaurants in six states, fewer than one for every 100 of the 36,000-plus McDonald’s locations worldwide. Yet it
punches above its weight and has an international reputation. In its early years, it actually beat McDonald’s with some of its innovations, such as drive-thru speaker systems.