They actually have a fairly long-standing relationship with the Star Wars franchise going back nearly all the way to the prequels if I am not mistaken.I bet Build-a-Bear threw themselves at Disney for the license...
Build-A-Bear will debut a Baby Yoda stuffed animal as customers scramble to get their hands on toys based on the adorable character from 'The Mandalorian'
Build-A-Bear said it would start selling Baby Yoda stuffed animals as demand for the adorable "Star Wars" character booms.www.businessinsider.com