The "Legoland" Effect

TURKEY

New Member
I have no idea, only a guess.

If you consider a "local" someone who lives in the five central Florida counties (Orange, Seminole, Osceola, Lake, Polk), you get 2.3 Million people. If you throw in the Tampa/St. Pete/Clearwater metro area you get another 2.7 Million people. That's a total of 5 Million "locals" that live within a 2 hour drive of WDW.


I'd add Volusia and Brevard to the "local" markets as well.
 

jt04

Well-Known Member
Magic Your Way. It's all about the Magic Your Way.

Disney can be impacted 1 of 2 ways by a unified effort between the combined forces of the Tampa/Orlando, non-Disney forces:

1. A reduction of locals. This impact is not catastrophic by any means, but I agree with jt that this is a definite to happen for an extended period of time, mainly after Potter opens, but Legoland will contribute to this. This will be more an annoyance to the Mouse (perhaps significantly), but on-property benchmarks wouldn't be impacted.

2. What would be potentially catastrophic would be an encroachment on Magic Your Way. Once vacationers have to choose between multi-day commitments, then that is where significant loss could occur. What Disney does not want to become (if even to a small minority of its base) is the second choice, as in "let's fit in a day at Disney if we can." (Kind of like we Disney folks try to fit it a day at Uni now.)

Everything, and I mean everything hinges on Magic Your Way. When those go, resorts, dining and per person spending in park go with it, because all of those things now are tied to the Magic Your Way ticket. Even resort stays now, with all the discounting and freebies ($750 gift card) are tied to the MYW.

It's all about the MYW. You want to kill the Mouse, kill the MYW.

I mostly agree. Of course, I'm pretty sure nobody wants to "kill the mouse". Especially the local non-Disney parks. Since they are much more dependent on Disney than vice versa.

I think what everyone should hope for is an even more dynamic Florida tourist industry where everyone prospers. And that is going to take WDW being "motivated" to bring back their "A Game". And I think they will because they will have to. Then everyone wins. :)
 

wm49rs

A naughty bit o' crumpet
Premium Member
I mostly agree. Of course, I'm pretty sure nobody wants to "kill the mouse". Especially the local non-Disney parks. Since they are much more dependent on Disney than vice versa.

I think what everyone should hope for is an even more dynamic Florida tourist industry where everyone prospers. And that is going to take WDW being "motivated" to bring back their "A Game". And I think they will because they will have to. Then everyone wins. :)

It's burning my hands as I type this, but I agree. Heightened competition is probably one of the few ways Disney is going to continue improving their product in Florida.

Now I'm off to soak my hands in pure aloe.....:)
 
I'm just waiting for "Erector-Set-Land" so I can re-live the good old days before child safety was an issue. I can go there and slice my fingers open on tin and sheet metal parts and then assemble them with nuts and bolt while removing skin from my knuckles.... aaahhhhh... the good old days. When toys really taught you something... like keeping up on your tetanus shots.

Legos are for children covered in bubble-wrap... rusty metal erector sets were toys to make a boy a man!
 

culturenthrills

Well-Known Member
I think that alot of people on here totally forget that a large amount of people vacationing in central florida do not stay on Disney property. I know that maybe shocking to some but it is true. These are the people that Disney will lose and they make up a pretty large part of their attendance. That is who they are worrying about losing. They cannot survive alone on people who stay on property.
 

mgf

Well-Known Member
Several years ago, a woman approached Pepsi with Coke's secret formula. Pepsi immediately contacted Coke and helped set up a sting. The woman was charged by the FBI, and Coke and Pepsi returned to being fierce competitors. While there are other factors involved in the anecdote, brands exist to differentiate products. Without brands there would be no consumer choice.

Disney needs US/IoA/etc so it can be Disney. US/IoA/etc need Disney so they can be US/IoA/etc. Competition is important to these parks because it reinforces their brands. Disney is families, US/IoA is teens, Lego is young kids, and so on. Because the others exist, each is able to capture a share of the market.

Absolutely none of the parks have an incentive to destroy the others, especially going after Disney. The other parks benefit from Disney's brand which draws families and its shortcomings which some say alienate teens. In return, Disney knows that none of the other parks are week draws on their own so they will get US/IoA's customers too.

While Disney has evolved into a conglomerate, they are still a parks business. They just have to be able (like it or not) to justify building in the parks to shareholders. People like to gripe and complain but the executives in the parks are there because on some level they enjoy the business. Sometimes business plays a bigger role than the fans would like but it’s necessary for the parks' survival. The reality is everyone is fighting for resources, especially in this economy.

As perverse as it sounds, WDW has to fall behind so it can get the attention necessary to retake its position on top. The concept of a "theme park war" makes for great marketing, but in reality, improving every Florida park benefits the others. It is possible the perception exists to get money pumped into the park by investors. You are more likely to get funds if you HAVE to beat the Mouse or kick the Spinning Globe.

I realize this may not be a very satisfying opinion for some.

This may not be a very satisfying opinion for some, but I think it’s a reasonably realistic assessment.
 

Mr.EPCOT

Active Member
Does anyone else but me miss the days when central Florida was just a small, quiet farming community that just happened to have a big time, classy vacation destination just down the road?
 

wm49rs

A naughty bit o' crumpet
Premium Member
Does anyone else but me miss the days when central Florida was just a small, quiet farming community that just happened to have a big time, classy vacation destination just down the road?

No, but I can remember the first time I drove past my first "South of the Border" sign on I95 heading down to WDW. Or does that not really count? :rolleyes:
 

wm49rs

A naughty bit o' crumpet
Premium Member
Ugh, do I loathe the South of the Border signs. I remember Dad and I's first actual drive to WDW. We celebrated the minute we saw the last one.

They were truly only good for me in the fact that I actually knew how long it was until I reached the NC-SC border. Because, for such a thin state (north-south) that's one loooong drive down I95 from Northern Virginia....
 

gboiler1

Active Member
Isn't the bottom line to all this, competition is good and in the end the consumer wins. I don't think Disney will be closing the doors anytime soon. Disney is still a benchmark when it comes to entertainment.
 

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