What? This is a thing? Why?!?
Don't get me wrong, I'm kind of a minor Pele' fan, but only because I was alive and watching TV in the 1970's and remember when everyone in the Smart Set was saying how soccer was going to take over the USA and become America's Pastime for the 1980's and beyond. In the Carter years I even attended a few Seattle Sounders games with stylish friends and I wore a jaunty striped rugby shirt
(yes, different sport, but in the 70's we didn't ask too many questions, it was more about theme and tone) and at the games I drank some rather dark imported beer that was kind of gross, trying to get in the spirit of the thing. But then... nope.
Although the soccer craze of '77-'78 came and went, Pele' seemed like a genuinely good person and a great ambassador for that failed sports concept. And now he has a store? In Downtown Disney? Why? Who is the target demographic for this? And... why?