I agree with you 100%. What I've noticed over the years is a cultural shift to "instant" everything. With the speed of the internet, online shopping, fast food restaurants, etc. (to name just a few examples here), people of all ages are being conditioned to think that anything past a few minutes of waiting is unacceptable. I try to avoid that mindset for myself, but even I fall into that trap from time to time.
Back when I was a kid in parochial school, I recall the nuns telling us that patience is a virtue. IMO, patience is getting kicked to the curb these days. For a huge company such as Disney to not acknowledge this fact, is beyond my comprehension. Whatever pittance they save by cutting some staff hours, etc., will translate to some lost sales. Now, they can always adjust this down the road if the sales drop enough, but the fact that they're pushing the envelope to see how far they can go, is aggravating to me for a company of that size and wealth.