The “wealthy” is not going to work

GimpYancIent

Well-Known Member
That would only work if the one timer never told anyone why they weren't going again. Good luck on that happening. Word of mouth can be good or bad depending on the message.
Absolutely correct. It has taken some time but gradually as more of the "one timers" go to Disney property's and do not come away feeling good about the experience more word of mouth is getting out. The people contemplating a visit do listen and notice it is not just disgruntled / disappointed long-term visitors that do not feel they are getting their money's worth nor enjoying their time. With competitors, i.e. Universal for instance, upgrading and expanding there are many options and alternatives. Disney's loss of market share is real.
 

kingdead

Well-Known Member
As a suburbanite mom the Disney ad speaks to me. It’s not the ice cream, it’s the image. Look at how happy those kids are! Everyone is smiling and bonding and “in the moment” which those dads will totally humble brag about at their next mindfulness group. In reality you know those kids would probably be screaming or whining or on an iPhone or spilling that ice cream all over the dad’s shirt, but in the ad they are Hallmark movie-esque.

In the Burberry ad I can really feel a class difference, because all I can think about when I see it is my mother telling me to wipe that look off my face and act chipper, or else people would think I was a dud (said with special gravity as being a dud was almost a fate worse than death in her mind.)
But couldn't you get those smiles at Great Wolf Lodge? Or somewhere slightly cheaper?

Most of the people I know who have kids themselves or who are devoted aunties/uncles aren't so much into Disney properties yet--or at least they're not putting the trips up on their social media to show that they've done the deed to their friends. (And no, it's not that they're shy--I have seen gender reveals, births, new gender reveals when the kid's a teen, graduations from every grade, karate tests, dance photos, and trips to see Grandma and Grandpa. And Europe trips, too.)

The people who DO put up pics are Disney adults who go without children. Maybe it's that grandparents aren't retiring to Florida enough?
 

Little Pixie

Member
In the Parks
No
But couldn't you get those smiles at Great Wolf Lodge? Or somewhere slightly cheaper?

Most of the people I know who have kids themselves or who are devoted aunties/uncles aren't so much into Disney properties yet--or at least they're not putting the trips up on their social media to show that they've done the deed to their friends. (And no, it's not that they're shy--I have seen gender reveals, births, new gender reveals when the kid's a teen, graduations from every grade, karate tests, dance photos, and trips to see Grandma and Grandpa. And Europe trips, too.)

The people who DO put up pics are Disney adults who go without children. Maybe it's that grandparents aren't retiring to Florida enough?
Can you get those smiles from other places? Sure. I have been to Great Wolf Lodge with my mom and dad and that made me happy, but not like a Disney vacation. When I hear my mom and dad are planning a WDW vacation I get exciting at that moment and they know that. We are I guess a Disney family. My mom and dad even went to WDW before I was even born. Just the two of them so it is special to them as well.
 

GimpYancIent

Well-Known Member
But couldn't you get those smiles at Great Wolf Lodge? Or somewhere slightly cheaper?

Most of the people I know who have kids themselves or who are devoted aunties/uncles aren't so much into Disney properties yet--or at least they're not putting the trips up on their social media to show that they've done the deed to their friends. (And no, it's not that they're shy--I have seen gender reveals, births, new gender reveals when the kid's a teen, graduations from every grade, karate tests, dance photos, and trips to see Grandma and Grandpa. And Europe trips, too.)

The people who DO put up pics are Disney adults who go without children. Maybe it's that grandparents aren't retiring to Florida enough?
As a 70+ person myself I can attest to the fact the work, grow old and retire to Florida thing had its day. Some of the "grandparent" segments of society still do retire to Florida but it is not a continuing trend nor the majority.
 

DisneyHead123

Well-Known Member
But couldn't you get those smiles at Great Wolf Lodge? Or somewhere slightly cheaper?
Maybe. I’m not talking about the pros and cons of a Disney vacation overall - just responding to the idea that Disney’s plan is to market to wealthy families. While only Disney execs know that for sure, my guess is that this is not their plan, based on the fact that their marketing seems designed to appeal to the middle class. It’s only the price point that’s high, nothing else gives me the impression that they’re shooting for an exclusive, luxe vibe. (I would be really curious to hear from a marketing person who knows about such things, these are of course all amateur guesses on my part.)
 

flynnibus

Premium Member
I'm going to Florida next week... I'll be visiting UNI for 2 days while we are there. My UNI trip will be more expensive than my past Disney trips. Why am I willing to pay more for UNI on this trip? Because they will actually give me something I am interested in experiencing and are showing signs of return for my investment... without being asked to jump through all kinds of new hoops, reductions, and stupid reservations.

Disney is jacking prices while offering less and making the experience more of a PITA while UNI is raising prices, but still offering me perks I agree with to stay in their $500+/night hotel and they aren't trying to hinder me at every step like Disney is of late.

My UNI trip for just 3 people will be over $800/day... but pricing it against Disney wasn't even a second thought this trip.
 

Goofyernmost

Well-Known Member
I am just a kid and my parents are definitely in the middle class range and I have been to WDW 5 times and will be 6 times in July. I don't really have a clue of how much Disney really costs because I don't pay for it, but I am not stupid and know it is expensive, but I think as my parents do they save for these vacations because they know we enjoy them as a family. I am just a kid, but I think that is what it is all about. My mom and dad has even told me when they see me smiling that makes the vacation for them. I don't think it is about the money for them. Maybe I am totally wrong, but I don't think so.
I hope for your sake it works out that way for you, but if you have been 5 times that probably was before the new pricing structure was put in use. I have been to WDW 48 times and I truly hope you can beat that number. I had some of the best times of my life in that place. I didn't start until I was 35 years old. Enjoy!
 

eliza61nyc

Well-Known Member
They might be intentionally targeting the middle class via marketing, but by default the new pricing, take every nickel they have, system they have targeted a level a notch or two above that. They might entice the middle class once, but when they get home and get their next credit card bill, there will be a definite consideration of alternative vacationing.
Depends. You guys are under the misconception that everyone who goes hates it or comes back disappointed.

If they had a great time then that's all they remember. My neighbor described it like this...
Disney turns you upside down, shakes all the money out of your pockets and you say "when can I do it again".

When mom and dad look at those pictured and smile, what they think is that little Jane and Bobby are only small once and they will spend the money for the memories.

I once asked a young couple why they spent the money to take a newborn to wdw when he wouldn't remember, lol they just smiled and said they would always remember.

That's what they spend the money on. As I said earlier this year, my young boss went for the first time and brought into dvc (resale). So no not everyone who is going is hating it
 
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Little Pixie

Member
In the Parks
No
I hope for your sake it works out that way for you, but if you have been 5 times that probably was before the new pricing structure was put in use. I have been to WDW 48 times and I truly hope you can beat that number. I had some of the best times of my life in that place. I didn't start until I was 35 years old. Enjoy!
I hope to be taking my own kids someday and enjoying the Magic for a very long time. I love it soooooooo much. Thank You so much.
 

Goofyernmost

Well-Known Member
Depends. You guys are under the misconception that everyone who goes hates it or comes back disappointed.

If they had a great time then that's all they remember. My neighbor described it like this...
Disney turns you upside down, shakes all the money out of your pockets and you say "when can I do it again".

When mom and dad look at those pictured and smile, what they think is that little Jane and Bobby are only small once and they will spend the money for the memories.

I once asked a young couple why they spent the money to take a newborn to wdw when he wouldn't remember, lol they just smiled and said they would always remember.

That's what they spend the money on. As I said earlier this year, my young boss went for the first time and brought into dvc (resale). So no not everyone who is going is hating it
Depends. You guys are under the misconception that everyone who goes hates it or comes back disappointed.
I never said that. There never has been a time when there weren't people that never wanted to go again, but it was for emotional reasons like they just didn't like theme parks.
If they had a great time then that's all they remember. My neighbor described it like this...
Disney turns you upside down, shakes all the money out of your pockets and you say "when can I do it again".

You seem to assume that like yourself everyone can afford to do it and the fact that one didn't experience it when it was actually a vacation and not an extremely expensive work project. That very recognition of the situation is what is going to drive people away. Of course there some redeeming qualities about WDW, but they keep making it less of a fun thing into a physical and financial burden that many more than before can no longer participate in.
When mom and dad look at those pictured and smile, what they think is that little Jane and Bobby are only small once and they will spend the money for the memories.
Wonderful image, however due to the new Disney and its real goals there are a whole lot more "little Janes and Bobby's" that will never get to see it because their family cannot afford to do it even if they wanted to. My children got to see it as children 4 or 5 times when it was affordable and you could see every damn thing that was offered without hassle and additional expense.
I once asked a young couple why they spent the money to take a newborn to wdw when he wouldn't remember, lol they just smiled and said they would always remember.
No they won't, what they will remember is dragging a massive amount of needed extra clothing, diapers and not being able to experience the fun together as a family because newborns and small children are not allowed on anything worth experiencing. They will remember that they personally might have enjoyed it but they would have had the same experience if they had just brought a doll in with them. The only reaction they will get from the baby they could have achieved by waving a flashlight in front of the child at home. It's just a personal smoke and mirror show.
That's what they spend the money on. As I said earlier this year, my young boss went for the first time and brought into dvc (resale). So no not everyone who is going is hating it
Again, I never said every one hated it! Come on, do you really think that is normal reaction? Do you really believe that most people in this country can afford to do things like that? I'm talking about a much more intense, exhausting and expensive experience that is setup for family failure due to its complexity and cost. Many people in the less than substantial income like I was when I first started out can perhaps go into debt to experience something that isn't anywhere near as fun as it once was. If they have never been before they don't have a comparison, but that doesn't change the economics part of it and the cost versus return factor.

So it's great that you can afford to do that. I always assumed at this point you were traveling solo or with one other. That is a huge difference between that and a family of 4. There doesn't seem to be any problem at the moment, but I personally know a number of families that never lost a single dollar of pay during the pandemic but were still given a impressive amount of money from the Government based on the number of family members. They never had to use it for everyday things so there it was, free cash and they are currently spending it, but that will not last forever. Give it another year and it should be more interesting.
 
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kalel8145

Well-Known Member
Can you get those smiles from other places? Sure. I have been to Great Wolf Lodge with my mom and dad and that made me happy, but not like a Disney vacation. When I hear my mom and dad are planning a WDW vacation I get exciting at that moment and they know that. We are I guess a Disney family. My mom and dad even went to WDW before I was even born. Just the two of them so it is special to them as well.
Here, here. So much agree. Started when I was a kid. Now we have made the same memories with our son. He talks about taking his family one day.
 

eliza61nyc

Well-Known Member
Depends. You guys are under the misconception that everyone who goes hates it or comes back disappointed.
I never said that. There never has been a time when there weren't people that never wanted to go again, but it was for emotional reasons like they just didn't like theme parks.
If they had a great time then that's all they remember. My neighbor described it like this...
Disney turns you upside down, shakes all the money out of your pockets and you say "when can I do it again".

You seem to assume that like yourself everyone can afford to do it and the fact that one didn't experience it when it was actually a vacation and not an extremely expensive work project. That very recognition of the situation is what is going to drive people away. Of course there some redeeming qualities about WDW, but they keep making it less of a fun thing into a physical and financial burden that many more than before can no longer participate in.
When mom and dad look at those pictured and smile, what they think is that little Jane and Bobby are only small once and they will spend the money for the memories.
Wonderful image, however due to the new Disney and its real goals there are a whole lot more "little Janes and Bobby's" that will never get to see it because their family cannot afford to do it even if they wanted to. My children got to see it as children 4 or 5 times when it was affordable and you could see every damn thing that was offered without hassle and additional expense.
I once asked a young couple why they spent the money to take a newborn to wdw when he wouldn't remember, lol they just smiled and said they would always remember.
No they won't, what they will remember is dragging a massive amount of needed extra clothing, diapers and not being able to experience the fun together as a family because newborns and small children are not allowed on anything worth experiencing. They will remember that they personally might have enjoyed it but they would have had the same experience if they had just brought a doll in with them. The only reaction they will get from the baby they could have achieved by waving a flashlight in front of the child at home. It's just a personal smoke and mirror show.
That's what they spend the money on. As I said earlier this year, my young boss went for the first time and brought into dvc (resale). So no not everyone who is going is hating it
Again, I never said every one hated it! Come on, do you really think that is normal reaction? Do you really believe that most people in this country can afford to do things like that? I'm talking about a much more intense, exhausting and expensive experience that is setup for family failure due to its complexity and cost. Many people in the less than substantial income like I was when I first started out can perhaps go into debt to experience something that isn't anywhere near as fun as it once was. If they have never been before they don't have a comparison, but that doesn't change the economics part of it and the cost versus return factor.

So it's great that you can afford to do that. I always assumed at this point you were traveling solo or with one other. That is a huge difference between that and a family of 4. There doesn't seem to be any problem at the moment, but I personally know a number of families that never lost a single dollar of pay during the pandemic but were still given a impressive amount of money from the Government based on the number of family members. They never had to use it for everyday things so there it was, free cash and they are currently spending it, but that will not last forever. Give it another year and it should be more interesting.
Nope family of four most times, many times 5 because we brought a niece. I have 2 kids and a late husband. Like most folks we started going when the kids were small. Last trip in 2019 it was five.

Now truthfully I never give any thought to how a family pays for the trip, that seems to be the favorite hobby of folks here and I always admit that my circle is pretty small. My coworkers, my family and neighbors pretty much do it the old fashioned way, we simply save.

Yes there are lots of folks who cannot afford it, THERE HAVE ALWAYS been people who could not afford it. Even during those glory days and cost vs. Value is still subjective. YOU don't find any value in it and you're mad about that but there are 10s of thousands of folks who are finding value in a wdw (lol which I really think is what upsets you) vacation

And yes, I do believe that people are smart enough to figure out how to go to Disney. In today's age where you could darn near learn how to do heart surgery via YouTube, yes I think the American public can figure out how to plan a wdw vacation.
Does it take more time absolutely

As far as the future, I'll say what I always say. Folks here have been predicting some sort of Disney comeuppance for a while and so far the house is winning.
 
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Lilofan

Well-Known Member
I hope to be taking my own kids someday and enjoying the Magic for a very long time. I love it soooooooo much. Thank You so much.
One of my joys is going to the parks with family and friends who have never visited WDW. The incredible reaction of first time visitors is special. I've been to WDW a number of times and I actually like being a tour guide for my family as an example.
 

Jrb1979

Well-Known Member
You know truthfully I think that makes people here more angry than anything else. I really think they're more upset that people still want to go
It's great that you still enjoy going. I'm starting to understand why so many of you still love the parks. You grew up going to them and they also have rides that most of your family can ride together.

For me I went a few times as a kid, never got infatuated with Disney IP or any IP in general. It's never been a draw for me to go to a park. Rides are what draws me to a park. Right now I want to go back to Universal to ride Velicoaster cause from the reviews it is an amazing ride not cause it has Jurassic park attached to it.

The other big thing that gets me going when going to parks is hearing the screams of riders on rides.
 

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