For me, it is uninterrupted time with my two beautiful girls. Something about Disney - when we went last time oldest DD was 10 and beginning to feel "too old and too cool for princesses" but it was DD3s first trip and she was completely enamored with them. I took DD10 aside and said "when you were her age, your first trip, this is what you loved. We are here together today. I am not at work. You are not at school. We are very lucky people. Enjoy this place, get into the spirit. Watch your sister totally feeling the magic and really thinking "that is the real Princess Aurora I watch in the movie" and realize how magical this must be for her."
I don't know, that really took hold for her and then all of a sudden she seemed to get lost in the magic too - holding her sister's hand, pointing out things, asking if we could wait in line for a random M&G we happened upon, and then at the end - WANTED TO GET HER PICTURE MADE WITH BELLE, who had always been her favorite princess. I look at the picture of them and it just melts my heart. You can see it in her eyes - she had gotten lost in the magic! She was no longer a cool pre-teen! It was incredible. And our next trip in December, she is almost more excited than her sister! She told me last night, in fact, that we absolutely had to eat at CP because she still loves Pooh. I LOVE it!!!