Just a little bit for those voting Star Trek, I just wanna explain the LotR camp, at least from my end. Not to sway you to my side, but just to make it make more sense since I see a lot of you aren’t familiar with either property.
My first point is that I think LotR would draw in more guests. Like Harry Potter and Star Wars, it has a huge fanbase but is also accessible to those who aren’t really massive fans of that type of film.
Lord of the Rings features countless locales that are iconic both to fans and non-fans that would all make great land locations. Places like Mordor and Hobbiton are recognizable to most people, even if you’ve never seen the movie. I’d also argue that characters like Gandalf, Gollum, and Frodo/Bilbo Baggins are just as iconic as Harry Potter, Luke Skywalker, and Voldemort to both those who have watched the films and those who have not.
I’d argue that a Lord of the Rings themed land would by wholly unique from the three lands mentioned above. Harry Potter is set in a modern day society and features a lot of more modern themes, whereas Lord of the Rings is a sweeping adventure full of iconic creatures, picturesque landscapes, and memorable storylines. It’s much more like a fantastic game of Dungeons and Dragons (something very much inspired by LotR) than a Harry Potter or a How to Train Your Dragon. LotR is the reason franchises like that exist, having been the inspiration for most High Fantasy and even other versions of fantasy like the other properties in the parks.
Middle Earth is a world begging to be explored and I know that we could make it absolutely astounding, between recreating the Misty Mountains and Rivendell and making rides inspired by some amazing and classic scenes. I’d say that Lord of the Rings would put Epic Universe on the map as a must go tourist destination just as much as Nintendo. LotR is the definition of Epic.
My biggest case against Star Trek is that I feel like it’s not as “epic.” Most of the show was smaller scale, which is a bit weird for a show about exploring the universe, but it focused less on the Adventure and more on lessons. Sure, there is tons of stuff to choose from, but I don’t think it’d be as cohesive as a Middle Earth would be. I fear we’d have to pull from specific episodes or the films, and people who aren’t fans wouldn’t be as clear on it as they would in Middle Earth. The world of Star Trek just isn’t as fleshed out and isn’t as welcoming. There aren’t many iconic locations beyond the Enterprise and you can’t really set the whole land on one relatively small ship.
The other issue is the timeline. Star Trek fans are picky about which timeline they like and which they don’t. Some only love the OS while some only like TNG. We’d have to pick one timeline, which isn’t an issue in and of itself, but is when trying to pull fans.
I just don’t think Star Trek would pull people into the park the same way as LotR. However, this is just my defense of choosing LotR. I look forward to whatever we pick