Californian Elitist
Well-Known Member
That’s what I figured. Should that be the case here, I assume they will rely on outside visitors for revenue.
My grandma was always cold. “I’m frozen,” she used to say.
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Storyliving by Disney - a Disney-branded, master-planned home community
- Thread starter DCBaker
- Start date
My grandma was always cold. “I’m frozen,” she used to say.
mlayton144
Well-Known Member
The more I think about it , isn’t this a seriously low risk/investment by Disney? Hire someone designers with the builder taking all the risk- kind of like a Donald trump investment - don’t really deliver anything but a name to slap on the property. Disney does pay its taxes though lol
lazyboy97o
Well-Known Member
It all depends on how the deals are set up. Disney ended up developing Golden Oak because Four Seasons backed out when the economy tanked. It could just be a licensing scheme or they could be more involved.
mlayton144
Well-Known Member
does Disney own the Palm Springs real estate though? Should be interesting, can’t imagine Death Valley living in the summer but folks seem to like the phoenix area for retirement - plus only 2 hours from DLR
No Name
Well-Known Member
This isn’t the first time Disney’s developed a housing community. They’re just kind of acting like this is something new and innovative but I don’t think it will be.
No.
In a number of communities including mine, one can create an account on line with the local grocery store, order everything they need with the click of the mouse then in a few hours have all the items they ordered delivered to their front door.
No Name
Well-Known Member
Sure but I don’t want to pay a delivery fee.
Too Many Hats
Well-Known Member
Just fix the boulder on Indy, please.
Model3 McQueen
Well-Known Member
- In the Parks
- No
Coming up next, Chapek and his team are expected to announce Walt Disney presents Ariel's "under the sea" gentlemen's club. Come for the character meet and greets, stay for the magic touch.
TP2000
Well-Known Member
I thought the same thing. Then I read the USA Today article and realized it's all a bit overblown, as per usual for USA Today. (How are they still even in business?)
What this boils down to is Disney is licensing out it's name and some of it's business practices to a development home builder who is opening yet another new master-planned community south of Palm Springs. There's dozens of those things out there. This will have a light veneer of "Disney!" attached to it via "storytelling" (AKA landscaping and mid 2020's color schemes explained by lotso words written by a 27 year old intern who didn't research very well). Topped off by a bizarre claim that the community management will be trained by Disney in "guest service". And as we know, "guest service" from Disney in the 2020's is about the same as a circa 1998 Kmart on a good day.
This is similar to Disney licensing Tokyo Disneyland to the Oriental Land Company in 1983, except it's a retirement community and there's no rides and no shows and the CM's will have very low standards just like Disneyland does now.
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TP2000
Well-Known Member
Too hard. They have condos and HOA rules in Rancho Mirage to worry about.
Disney Irish
Premium Member
This appears to be more than just a simple licensing deal.
According to Reuters -
"Disney park designers will develop the creative concepts for the communities, drawing inspiration from each region, and employees will run a community association that offers entertainment, activities, beach access and Disney programming."
The owner of Disneyland and Disney World formed a new business unit, Storyliving by Disney, to create the master-planned communities in partnership with landowners, developers and home builders. The Cotino project is with DMB Development."
"Developers and home builders will handle construction and set pricing. Disney will handle marketing and also operate the voluntary club."
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Disney to develop U.S. residential communities, with local themes
Walt Disney Co will design U.S. residential communities in deals with property developers, capitalizing on fans' enthusiasm for the brand beyond its theme park and entertainment businesses.
www.reuters.com
So this is an actual business unit inside Disney itself, not just some licensing deal. Now it remains to be seen how successful this venture will be, but it seems like they are putting actual resources into this. We'll see in future earnings reports if they break out the line items for this project under the budget or not. But I'd say just at first glace this isn't just some licensing deal where Disney spends very little and reaps all the rewards.
mlayton144
Well-Known Member
Does anyone think there will be Disneyland magical express to Disneyland ? There will need to be a lot of extra space for scooters on that bus
Phroobar
Well-Known Member
Only if you are a shut in.
No Name
Well-Known Member
Yeah I can see that depending on how far you live from the supermarket. I like walking there for exercise, and mine’s an Amazon Fresh store where it just senses what items you’ve taken and charges your credit card when you walk out of the store, no need for any cash register stuff.
TP2000
Well-Known Member
This appears to be more than just a simple licensing deal.
According to Reuters -
"Disney park designers will develop the creative concepts for the communities, drawing inspiration from each region, and employees will run a community association that offers entertainment, activities, beach access and Disney programming."
The owner of Disneyland and Disney World formed a new business unit, Storyliving by Disney, to create the master-planned communities in partnership with landowners, developers and home builders. The Cotino project is with DMB Development."
"Developers and home builders will handle construction and set pricing. Disney will handle marketing and also operate the voluntary club."
Disney to develop U.S. residential communities, with local themes
Walt Disney Co will design U.S. residential communities in deals with property developers, capitalizing on fans' enthusiasm for the brand beyond its theme park and entertainment businesses.
Yeah, I read that. It still sounds almost exactly like the same type of licensing deal they came up with 45 years ago to get Tokyo Disneyland open. But with less oversight initially from Disney, and no castles or riverboats to build.
Disney provides Imagineering input on design and "storytelling"
, and then laughably trains the employees running guard gates and the community center in "guest service". The actual developers will build the homes, handle construction, and set pricing.It's almost exactly like Tokyo Disneyland. Except it's a big housing community for upper-middle class snowbirds and retirees. But with far lower employee service standards than Tokyo has maintained since 1983.
They did that with Tokyo too, and it still exists. It's called Disneyland International. They've had many business units over the decades that have come and gone; Club Disney, DisneyQuest, ESPNZone, etc.
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