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MSNBC.com[/FONT]
New Disney Attraction To Teach Storm Safety
WESH.com
updated
2:05 p.m. ET, Wed., Feb. 6, 2008
LAKE BUENA VISTA, Fla. - Disney announced its latest theme park addition at a ceremony Wednesday. Slated to debut late this summer in Epcot Center's Innoventions complex, StormStruck: A Tale of Two Homes will aim to teach visitors the importance of home safety in a fun, interactive way.
"This groundbreaking exhibit represents a milestone in the disaster safety movement," Leslie Chapman-Henderson, President and CEO of the nonprofit Federal Alliance for Safe Homes (FLASH), said. "It will save lives and homes by combining fun with education."
Co-founded by FEMA, FLASH is partnering with several other local companies to present StormStruck. Chapman-Henderson views the attraction as a great opportunity to spread the Tallahassee-based company's message of home safety and disaster readiness.
"This is the most significant initiative that we could have dreamed of," Chapman-Henderson said. "It's been tremendous for us."
The attraction will allow visitors to discover what it would feel like to experience severe weather, such as a hurricane. After "the storm," StormStruck will teach guests about weather-related science and cutting-edge technology used to protect homes from a disaster, featuring an exercise in "rebuilding" a home.
Chapman-Henderson declined to get more specific, but said the attraction will be "very fast-paced and very fun."
During the ceremony, Chapman-Henderson and representatives from other sponsors pointed to Tuesday night's severe thunderstorms in Tennessee and Arkansas as further evidence about the need for disaster preparedness. But as Chapman-Henderson said, the greatest challenge has been getting the message out.
"We have never doubted the need for disaster preparedness," Chapman-Henderson said. "And who does it better than Disney when it comes to storytelling?"
The sponsors all said they hoped that this attraction will make a difference in people's lives.
"Educating homeowners about the simple steps they can take to create a safer and stronger home is what this attraction is all about," said Terry Kingsfather, president of co-sponsor Simpson Strong-Tie. "We're proud to be a part of an effort that can help reduce damage to homes all across America."