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Just got back from Disneyland last week. Our family walked into GE and literally could not wait to find the exit. No life, no music, no shade and worst of all, absolutely no Disney charm. The juxtaposition of this deliberately dystopian environment with the rest of Disneyland was jarring, unsettling and depressing-- and it reveals just how little Disney management understands about the core of their own brand.
We spent much of our time hanging out in Cars Land instead, a place that actually felt welcoming and whimsical in addition to being well-themed.
You aren’t alone... we are starting to see a huge turn negative with Galaxy’s edge.
Movieweb:
“
Star Wars: Galaxy's Edge is being called
The Phantom Menace of theme park attractions by some. There was a lot of hype and excitement heading into the grand opening this past May, but this latest expansion to the Disney park has landed with a loud thud, and now it is being called a flop. Not helping matters is that Disneyland is rumored to be slashing the hours of its employees.”
FilmThreat:
Adventure. Excitement. A Jedi craves these things! Disneyland’s newest theme park, Star Wars Galaxy’s Edge, should’ve been a huge hit after the exclusive reservation period ended. But the new park has been met with criticism from fandom because it feels, well, empty. And not just empty when it comes to the number of guests, the experience itself feels a little empty. In a way, it’s like unwrapping a gift on Christmas morning hoping for the latest Star Wars toy, but grandma screwed up and got one of those Space War knock-offs. Star Wars Galaxy’s Edge just doesn’t feel Star Warsenough. And by Star Wars, I mean the original trilogy with Han, Luke, Leia, Yoda, Darth Vader — the characters fans fell in love with which spawned a franchise lasting more than four decades. What Disney forgot was that franchises/brands are not about a story, they are about the beloved characters, plain and simple. “
Comic book:
“Disneyland Reportedly Cuts Employee Hours Due to Low Star Wars: Galaxy's Edge Attendance”
I’m watching a documentary on the circus, history of it all and the acts that brought people in.
Jumbo the elephant brought more people in during his two year run then any other performer. He just captured the public’s imagination.
What captures the public’s imagination in the Star Wars universe? Why did Star Wars capture our imagination?
Characters we relate to? John Williams score?
Does the epic myth of Star Was translate well at Galaxy’s Edge?
Was it a missed opportunity not to mix the old cast and the new in a way to blend it into the park? Find a way to bring Darth Vader to life in Galaxy’s Edge. One of the top villains of all time.
Fixes...
1. Adding John Williams score in the land would be huge and help with the emotional scene. We all talk about what characters should be in the land and John William’s music is one of the biggest characters who should be in the land. His sweeping score is what puts you into the films and makes you feel like you are in a Star Wars film. Without it... it’s not Star Wars.
2. When Rise of the Resistance opens it will change the dynamics of the land. It needs to be one of the best rides in Disneyland.