Changing the name of the city doesn't change its lack of life or entertainment. That's some Six Flags level of thinking. "If we rename it, we have a brand new Coaster!" Life and entertainment were cut by Iger, not by the demands of the location.
Fictional worlds borrow and we know ol Georgie Lucas wasn't all that original. Batuu is similar to both Tatooine and Takodana, but its not a copy of either one. And since Star Wars has long existed beyond the films in comics, books, cartoons, games, etc; the owner of the IP creating a new location for further adventures is nothing new or inherently "non-Star Wars." Batuu is as Star Wars as the rest of them, whether its been in a feature film or not.
As for no story...
"During the waning years of the
Clone Wars,
Anakin Skywalker journeyed to Batuu to search for
Senator Padmé Amidala after she had been declared missing. There he had his first encounter with
CommanderMitth'raw'nuruodo also known as "Thrawn." The two agreed on an alliance to find Amidala.
The two returned during the
Imperial Era, as sometime after the
Battle of Atollon,
Emperor Sheev Palpatinesensed a
disturbance in
the Force that appeared to be centered on Batuu. In response, Palpatine sent
his Sith apprentice,
Darth Vader, who was secretly Skywalker, and Thrawn, now a
Grand Admiral in the
Galactic Empire's
navy, to deal with the disturbance. During their
investigation, the Imperials were attacked by the
Darshi, a mysterious race from the
Unknown Regions, and they eventually discovered the Darshi were being used by the
Grysk, an enemy race of Thrawn's
Chiss Ascendancy. The Grysk had been using the Darshi to build hibernation chambers for
Force-sensitive Chiss children so the Grysk could use the children and their
powers to navigate the treacherous spaces of the Unknown Regions, much like the Chiss themselves did." -
https://starwars.fandom.com/wiki/Batuu