NobodyElse
Well-Known Member
I believe it's simply because operations has long thought RoA to be an inefficient use of space. Every square foot over there was not providing as much value or utility as every square foot everywhere else.
They probably have been looking for an opportunity to do something with the rivers space for a long time, but there was never anything big or important enough to justify the change. And Star Wars is here, it's an opportunity to do so.
Putting Star Wars in tomorrowland or toontown still leaves the river's inefficiency problem unaddressed.
Get ready for the "But the inefficiency was part of the charm!" comments. ;-)