Most guests spent no more than 4 hours on Batuu (Galaxy's Edge) out of close to 36 waking hours. So not insignificant, but not more than 10 to 15% of the experience. I do not think it was essential to the experience. I do think that proximoty could be essential to whatever they do next, though.
Exactly - and I believe they certainly learned the first one and the third one. No idea about the second one. Remember, corporations run on profit margin, not cash profit.
I think we will discover otherwise. There are reasons to believe they are going to do a next Star Wars thing there. The fear of those of us who loved it is that it gets so watered down as to lose what made it so good.
…the Dianne Carroll hooker ballad would have HIT!!!
noproscenium.com
…You seem to be having a rough time letting go?Great podcast on the true nature of Galactic Starcruiser by the some of the world's top developers of immersive experiences. They cover not only what the experience was like for them but importantly some of what Disney could have done to ensure guests were prepared for the experience.
Last Call at the Sublight Lounge (Podcast)
It’s an all-star panel as we mark the return of Lady H (Star Wars: Galactic Starcruiser) to the Chandrila Space Docks (Disney Vault)
..You seem to have a rough time comprehending how good it was. The podcast tells it.
Not exactly. The same people who criticized this and didn't go on it, continue to criticize it after not going on it. The experience was incredible, but I think even those who experienced it can agree that it was a commercial failure (considering it is no longer operating).
Because the concept being executed very well and the concept itself not being very well thought out are not mutually exclusive. For what was the concept, they executed very well (or so say most everyone who rode it, and I have 0 reason to doubt all of them). But, they pigeonholed themselves into such a tiny market, the execution wasn't going to matter because there was no way to find enough customers to keep it going.
Then explain why when it was announced to be closed it booked up in hours & people have said they wish they could have experienced it? Seems like a marketing issue if anything else.
Certainly an enjoyable experience was created and experienced for those who participated.
People wanted to experience it one last time because the people who went greatly enjoyed it (I noticed a lot saying they were going again). And people who were on the fence jumped at it when they knew they would have no other opportunity. It's the same reason it booked up when first announced and then it quickly tailed off. I'm sure marketing played some role, but I saw plenty of commercials for it, and I saw it on my facebook feed all the time. I will stand by I think the largest issue was the size of the pool they had to draw customers from, but I won't argue that marketing could have played a role as well.
Yep. Go to the Star Wars toys in your local Target or Wal Mart. How many of them are those from the sequel trilogy, as opposed to the original trilogy and now the Mandoverse?
It was a great experience amongst the people who actually went and we know this through anecdotal stories backed up by the guest satisfaction numbers.
If pricing was a big issue which seems like it was… why not find a better price point. Im pretty sure Disney had to have some room if need be. Yes i know i sound naive and trust me im well aware of Disney’s current management lol but for something this unique and “successful” to me that was a better option than shuttering it completely.
Those who went who believe it was largely a marketing failure based on the fact we know lots of people with the money who either never heard of it or thought it was just an expensive hotel . But of course cost structure was a major contributor because any miss with a high cost structure destroys margin. As to the financial decision, we all can only speculate without seeing the books, but Disney parks generally run at about a 30% profit margin, which they need in order to balance the loss-leading nature of some of their other holdings. Whatever target margin they had in mind for Starcruiser, if they were falling well short, it can make financial sense to take the substantial tax write off while reimagining the business model/offering. It also makes it easier to retool the marketing if they retool their offering because then they are not trying to combat the prior marketing mistakes. And in some ways they make have entirely accidentally stumbled into the best marketing move they could make by closing it because that has galvanized the starcruiser fan community in a way that never would have happened otherwise which they can now tap into when they are ready to announce whatever comes next.
